Here's why you're seeing more A-list celebrities in ads than ever before

Tech Insider : Business, Environment, Sports
uber eats super bowl matthew mcconaughey
Matthew McConaughey starred in a Super Bowl ad for Uber Eats in 2025.

Uber Eats

Creators have broken through and become Hollywood's new power players

Tech Insider : Business, Economy, Sports
FORT LAUDERDALE, FLORIDA - MARCH 10: Influencer Mark Rober is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida. (Photo by Rich Storry/Getty Images)
Mark Rober is the latest YouTube star to get a Netflix deal.

Rich Storry/Getty Images

The unraveling of FaZe Clan spotlights the creator economy's biggest risk

Tech Insider : Business, Economy
Lil Uzi Vert performed at a party celebrating FaZe Clan's listing on the Nasdaq.
Lil Uzi Vert performed at a party celebrating FaZe Clan's listing on the Nasdaq.

Andrew Toth/Getty Images for FaZe Clan

These 13 creator economy startups pulled in about $2 billion in funding this year

Tech Insider : Business, Economy
ShopMy founders Harry Rein, Tiffany Lopinsky, and Chris Tinsley
ShopMy founders Harry Rein, Tiffany Lopinsky, and Chris Tinsley.

Courtesy of ShopMy

5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks

Tech Insider : Business, Style
Coca Cola AI ad
Coca-Cola's holiday ad, featuring AI, got mixed feedback.

YouTube/@Coca-Cola

Read 46 pitch decks that creator-economy startups used to raise millions of dollars

Tech Insider : Business, Crypto, Economy
Dub
Dub, a fintech startup that lets people copy influencers' stock trades, raised a $30 million Series A round in 2025.

Dub

Why Hollywood is paying this 17-year-old up to $20,000 to boost film trailers with TikTok edits

Tech Insider : Business, Style
Amid Mohamed of Viral Cartel Inc.
Amid Mohamed, 17, founded Viral Cartel Inc. in 2024.

Amid Mohamed

How Unilever's huge bet on influencers led to a creator economy gold rush

Tech Insider : Business, Economy
influencer

Deagreez/Getty Images

TikTok's new US owners won't control key parts of the business, according to a leaked memo

Tech Insider : Business, Technology
Larry Ellison
Larry Ellison is the executive chairman and chief technology officer of Oracle, the software company he founded in 1977.

Jay Hirano/SOPA Images/LightRocket via Getty Images

This influencer marketing company raised $15 million to fuel an M&A spree. Read its pitch deck.

Tech Insider : Business, Economy
Ubiquitous & Humanz employees in NYC on rooftop
Humanz recently acquired influencer marketing companies Bambassadors and Ubiquitous.

Ohad Kab

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