Lyft riders look at their app about 9 times per ride. Now they'll see ads when they check it.

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Lyft CEO David Risher standing in front of a gray wall with a white Lyft logo behind him.
Lyft, whose CEO David Risher is pictured, is introducing in-app ads, following a similar move by Uber earlier this year.

Michael Liedtke/The Associated Press

X CEO Linda Yaccarino says she 'lived on a lot of planes' as she flew across the country to try to woo advertisers back to the platform

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Elon Musk and Linda Yaccarino sit on a stage.
Elon Musk and Linda Yaccarino.

AP Photo/Rebecca Blackwell

Disney+ is increasing its price (again) and gearing up for a crackdown on the 'significant' number of people sharing passwords

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Bob Iger
Bob Iger, CEO of Disney, said the company plans to crackdown on password sharing next year.

Charley Gallay/Stringer/Getty Images

Small-business owners still see value in paid ads. Here are their 3 tips for getting the most bang for your buck.

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Carrie Sporer
Carrie Sporer, the cofounder of Swair, has found paid ads to be effective for her business.

Courtesy of Carrie Sporer

How CEO David Zaslav is transforming Warner Bros. Discovery, from layoffs and a major reorg to launching a new mega-streaming app, Max

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David Zaslav
Warner Bros. Discovery CEO David Zaslav.

Warner Bros. Discovery

Advertisers can't wait to spend serious money on Threads — as soon as Zuckerberg lets them

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Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent

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A woman at a desk with various marketing icons surrounding her

Verónica Grech for Insider

Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets.

Marketing expert slams Elon Musk's chaotic Twitter rebrand as 'completely irrational'

Tech Insider
A worker dismantles at Twitter's sign at Twitter's corporate headquarters building in San Francisco
The sign at Twitter's San Francisco headquarters was dismantled on Monday.

REUTERS/Carlos Barria

Cheddar News was meant to be a digital-media darling that could rival Bloomberg and CNBC. Now it's reportedly considering a sale — here's how the network was pushed to the brink.

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Cheddar News logo on a pink background animated with bite marks taken out of it until only a crumb remains
Altice USA, which owns Cheddar News, has reportedly tapped the investment bank Goldman Sachs to assess a possible sale of the embattled seven-year-old network, according to The New York Times' DealBook newsletter.

Marianne Ayala/Insider

Why Threads will never be the new Twitter

Tech Insider : Politics
Twitter logo with the threads logo in its mouth like a worm
Threads doesn't have any of the magic that made Twitter popular in the first place.

Twitter, Threads, Tyler Le/Insider

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