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AI tools like ChatGPT and DALL-E2 can provide marketers with creative ideas, save them time, and even generate imagery and video for content. But they also present risks such as inaccuracies, copyright infringement, and plagiarism. 

AI Can Help Content Marketers But Can't Replace Them
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  • Only one-fifth of US adults believe that AI-generated content may not contain errors
  • As the drive to combat burnout builds, Generative AI has inserted itself into low-risk functions
  •  According to Morning Consult 52% of consumers believe that generative AI will stick around

Generative AI can already do much of the work and low-skilled labor that powers modern media and advertising.

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A screenshot from the AI-generated ad for a fake pizza restaurant.
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