Tech Insider
A perfume bottle
"Fragrance is really a kind of black box," Johan Chaille de Nere, Givaudan's director of digital transformation, told BI.

Smell is perhaps the most powerful human sense. Think about the scent of fresh lavender or an evergreen forest; these might bring you peace or remind you of something unpleasant. Either way, you don't have control over how they affect you.

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Selena Gomez/Rare Beauty
Selena Gomez's Rare Beauty has managed to stand out among other celebrity cosmetic companies thanks to its quality and social media dominance.
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woman getting her hair dyed in a salon
A hair styling TikTok stunt has become a cautionary tale for entrepreneurs (stock image).
Tech Insider : Economy

North Koreans making false eyelashes generate millions for their country. The cheap, high-quality product is lucrative for the secretive country. Here's how it's sidestepping international sanctions.

Tech Insider : Economy
two women on an influencer brand trip, private jet
Gen Z is tired of seeing influencers sent on lavish trips for free (stock image).
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Physicians Formula Butter bronzer laid out on a white sheet; Four Maybelline Lifter glosses on a white sheet
Products like the Physicians Formula Butter bronzer and the Maybelline Lifter glosses are perfect for a flawless look.
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One ex-Sephora employee says the company became soulless by the time they left in 2024.
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hair braiding no tipping
A TikToker divided viewers when she said she did not tip her hairdresser.
Tech Insider
Bethenny Frankel at groceries store
Bethenny Frankel's social media accounts, on which she gives her thoughts on everything from drugstore beauty products to grocery store finds, earned her millions last year.