Bobbi Brown left her namesake makeup brand 7 years ago. The rest of the world hasn't caught up.

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Bobbi Brown
Bobbi Brown.

Ben Ritter

Bobbi Brown is still living a life of luxury and lipstick — and it's all on her own terms

Tech Insider
Photo portrait of Bobbi Brown.
Bobbi Brown.

Courtesy of Melanie Dunea

Bobbi Brown is standing outside her home in Montclair, New Jersey — a picturesque, artsy suburb less than an hour away from New York. It's Halloween night in 2017, and instead of candy, she's passing out lip glosses to her neighbors.

JCPenney has become TikTokers' unlikely beauty obsession

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inside JCPenney Beauty store shelves display beauty products
JCPenney Beauty carries popular beauty, skincare, and hair products.

Gareth Patterson/JCPenney

Burt's Bees sold out of its Hidden Valley Ranch-flavored lip balms in less than 24 hours

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Burt's Bees Hidden Valley Ranch lip balms
The flavors in the limited edition Burt's Bees pack are inspired by elements of a hot wings meal.

Burt's Bees

I got the $600 Dyson hair dryer that TikTok loves — and it seriously leveled up how I style my curly hair

Tech Insider
composite image of Jordan Hart and a Dyson Airwrap
I don't regret adding a high-tech hair dryer to my styling routine.

Jordan Hart/Business Insider

Sol de Janeiro shuts down claims its body butter attracts wolf spiders after Sephora reviews go viral

Tech Insider
A Sephora store with automatic doors.
A reviewer said a body butter attracts wolf spiders.

Paul Weaver/SOPA Images/LightRocket via Getty Images

I just learned a life hack for saving money on cologne and perfume. Here's how it works.

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Sephora perfume display
You can refill an empty perfume bottle, but you'll have to do it at home, sources say.

Jeff Greenberg/Getty Images

I was a divorced mom to college kids in my 40s. Now I run my $34-million supplement company.

Tech Insider
Maxine Laceby
Maxine Laceby is the founder of Absolute Collagen, the UK's leading liquid collagen supplement.

Maxine Laceby

I'm a 24-year-old man who tried 'softmaxxing,' a less intense version of 'looksmaxxing,' for a week. I can say with confidence it's a toxic scam.

Tech Insider
Screenshot of TikTok of looksmaxxing
A TikTok describing the most important features to the looksmaxxing trend, and how to alter them.

TikTok / @kokofaceyoga

From 'chunky' dad shoes to laminated eyebrows, a millennial mom broke down the Gen Z trends she said she won't be 'gaslit' into adopting

Tech Insider : Style
A woman getting a brow-laminating procedure.
"You cannot pry my skinny jeans from me," Melissa told Business Insider.

Roman Choknadiy

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