An OpenAI ad hoax mystery just got a new twist

Tech Insider : Business
A still from what OpenAI said is a fake ad
A Reddit user claimed to have footage of an alternative OpenAI Super Bowl featuring Alexander Skarsgård. OpenAI has said it is fake.

X post

9 rising stars of brand marketing share how they're using AI and their advice for entry-level marketers

Tech Insider : Business, Technology
Photo collage featuring Rising stars of brand marketing (Katie Parkes, Zuri Godfrey, Bita Jedo and Benny Gee).
Business Insider's 2026 Rising Stars of Brand Marketing honorees are using AI to pressure-test ideas and spruce up presentations.

Alyssa Powell/BI

CoreWeave's new AI investment: Chance the Rapper

Tech Insider : Business, Technology
CoreWeave ad campaign with Chance the Rapper
CoreWeave's ad campaign features Chance the Rapper.

CoreWeave

I'm a CMO who uses a '10-80-10' rule with AI. It's transformed everything from photo shoots to customer feedback.

Tech Insider : Business
alan magee empire portfolio cmo
Empire Portfolio Group CMO Alan Magee is going deep on AI, using the tech to generate customer review feedback, spot data trends, and replace some photoshoots.

Duty Free Marketing

WPP's new CEO is shaking up the ad giant's business model. Here are 3 key takeaways on what her overhaul means for staff.

Tech Insider : Business, Style, Technology
cindy rose
Cindy Rose, the CEO of WPP.

WPP/Jillian Edelstein

  • WPP's new CEO, Cindy Rose, has set out her turnaround plan for the ailing ad giant.
  • She's simplifying WPP's structure and targeting about $676 million in cost savings.
  • Here's what her transformation strategy means for WPP's 98,000 staffers

WPP is entering a new era.

These 16 rising stars are helping brands like Disney and Nestlé navigate major changes in marketing

Tech Insider : Business, Sports
Photo collage featuring Rising stars of brand marketing (Katie Parkes, Zuri Godfrey, Bita Jedo and Benny Gee).

Alyssa Powell/BI

Seeking nominations for Business Insider's most innovative CMOs of 2026 list — submit entries by March 27

Tech Insider : Business
List thumbnail featuring headshot photos of: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny
From left: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny.

Alyssa Powell/BI

SpaceX ran a Starlink Super Bowl ad — a first for Elon Musk's business empire

Tech Insider : Business
SpaceX's Super Heavy booster as it returned to its launch site, with the sun rising in the background.
SpaceX made history by returning the Heavy Booster to its launch site.

SpaceX/Getty Images

An unexpected theme of this year's Super Bowl ads: tech glitches

Tech Insider : Business, Crypto, Style
Salesforce Mr Beast Super Bowl
Marc Benioff called Mr Beast "an absolute genius" for his Salesforce Super Bowl ad.

@Salesforce/YouTube screenshot

The Safer Bowl: With tensions running high, Super Bowl advertisers avoid politics and play for laughs

Tech Insider : Business, Politics, Style
Budweiser Super Bowl ad
Budweiser's Super Bowl ad depicts a blossoming friendship between a Clydesdale horse and a bald eagle.

Buedweiser

Subscribe to cmo-insider-news