Joey Guidone for BI
The role of chief marketing officer has never been more complex than it is today.
Digital transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting.
Allen J. Schaben/Los Angeles Times via Getty Images
Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about the importance of advancing disability inclusion.
Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about how some marketers might feel threatened by the capabilities of generative AI.
Before Michael Park took over the CMO role at ServiceNow, he held leadership roles in sales and product. But he says marketing is "by far and away the most complex function I've ever run."
