Marketers, it's okay to let creators get experimental with your ads

Tech Insider : Business
Content creator Adam Waheed, better known as Adam W.
Content creator Adam Waheed, better known as Adam W.

Victoria Baud for BI

The 25 most innovative CMOs of 2026

Tech Insider : Business, Economy, Sports
The most innovative CMOs

Photography by Chase Castor, Nolwen Cifuentes, Zack DeZon, Chris Proctor, Derek Reed, Derek Reed, and Phillip Vukelich

Traditional "marketing" is now only a sliver of the CMO job.

Prudential Financial's lead marketer says taste will win out over 'generic AI'

Tech Insider : Business, Environment
Headshot of man in blue jacket and white shirt
Richard Parkinson is the chief marketing officer at Prudential

Prudential

Why traditional advertising is dead, according to Mastercard Senior Fellow Raja Rajamannar

Tech Insider : Business, Style, Technology

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CMO Insider is the podcast where marketing power players share candid takes, career lessons, and the power moves shaping the future of the industry.

CMOs are getting more responsibility — without power

Tech Insider : Business, Sports, Style
pushing rock up hill
Nearly 80% of marketers say bureaucracy gets in the way of their decision-making, per a new report from the brand consultancy Lippincott.

DNY59/Getty Images

Bose is becoming a media company

Tech Insider : Business
Grammy-nominated Twitch streamer PlaqueBoyMax with his live steam with Bose creating music on the spot.
Grammy-nominated Twitch streamer PlaqueBoyMax, recording a live stream with Bose. The audio-equipment company is pushing further into entertainment with podcasts, TV and film series, and a record label.

Bose

How to take on Apple and Samsung in the mobile phone market, according to Nothing CBO Charlie Smith

Tech Insider : Business, Style, Technology

Presented by LinkedIn Ads.

CMO Insider is the podcast where marketing power players share candid takes, career lessons, and the power moves shaping the future of the industry.

Why 25 billion impressions means nothing, according to Mars Snacking CBO Rankin Carroll

Tech Insider : Business, Style, Technology

Presented by LinkedIn Ads.

CMO Insider is the podcast where marketing power players share candid takes, career lessons, and the power moves shaping the future of the industry.

How to fix AI's branding problem, according to top marketers

Tech Insider : Business, Crypto, Sports
Sam Altman and Dario Amodei
Marketers say AI leaders like Sam Altman (center) and Dario Amodei (right), pictured here with Narendra Modi (left) at the India AI Impact Summit, need to revamp the AI industry's brand.

Ludovic MARIN / AFP via Getty Images

What marketers think about Google's big search and AI changes

Tech Insider : Business, Travel
Google I/O
Google I/O was packed with announcements about AI search and agents. Here are the changes that matter the most to CMOs.

Benjamin Fanjoy/Getty Images

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