Don McGuire, CMO of Qualcomm, spoke to Business Insider during the 2026 Cannes Lions Festival of Creativity, saying that talk of artificial intelligence in the enterprise is at a more realistic place.
Kelly Mahoney became CMO at Ulta Beauty 18 months ago. She spoke to CMO Insider at Cannes Lions 2026 about how the brand is driving greater personalization through its loyalty program.
Fernando Machado, Chipotle's chief brand officer, delivered a talk titled "Creativity Has to Strike Back" at Cannes Lions, where "creativity" was again the hot topic of the festival.
CMOs are increasingly in the "driver's seat" of artificial intelligence strategy says BCG's Mark Abraham, global leader of marketing and sales, with oversight over budgets and decision making.
