ServiceNow CMO Michael Park on fusing B2B marketing with purpose: Video

Tech Insider

ServiceNow CMO Michael Park believes that companies need to lean into purpose-driven marketing. "You've got to connect not just to the mind, but to the heart," Park told Insider.

TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheel

Tech Insider
Image shows ways to shop on TikTok Shop app

TikTok Shop

The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV

Tech Insider
Grocery store shopping
Woman looking at prices during inflation while doing shopping in supermarket.

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