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Creators

Jellysmack is laying off staff as it scales back its creator program

Mon, 10/21/2024 - 10:06

Jellysmack's jellyfish symbol glitching — Jellysmack is laying off staff, Business Insider has learned.
Jellysmack; Alyssa Powell/BI

Media, Tech, jellysmack, creator-economy, Influencers, Creators, limited-synd

TikTok is starting to help creators manufacture their own products

Mon, 10/21/2024 - 09:16

Shop is a major focus at TikTok as the company looks to compete in social commerce. — Shopping is a major focus at TikTok as the company looks to compete in social commerce.
Craig Barritt/Getty Images for TikTok.

Media, Retail, Advertising, Tech, tiktok, tiktok-shop, eCommerce

Threads app chief shares her top advice for creators on how and when to post — as the engagement-bait debate swirls

Tue, 10/15/2024 - 08:22

Threads — Meta executives don't want to "encourage" news on Threads, but this weekend proved it can thrive there.
Onur Dogman/SOPA/Getty Images

Media, Tech, Advertising, limited-synd, meta, threads, Instagram

Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million

Thu, 10/10/2024 - 12:01

Andrew Yaffe — Top YouTube group Dude Perfect hires Andrew Yaffe as CEO.
Andrew Yaffe/Dude Perfect

Media, Tech, Advertising, Creators, YouTuber, youtube, creator-economy

A new card lets influencers pay with content instead of cash at restaurants, spas, and more

Wed, 10/09/2024 - 08:19

Max van Kuyk — Maximiliaan Van Kuyk is a cofounder of OTH Network.
Maximiliaan Van Kuyk/OTH Network

Media, Tech, Advertising, Creators, creator-economy, Influencers, Instagram

A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper

Tue, 10/08/2024 - 08:00

Dreamwell cofounders Anthony Bobsin and Kazzy Khazaal. — Dreamwell cofounders Anthony Bobsin and Kazzy Khazaal recently raised capital.
Dreamwell AI.

Media, Advertising, Tech, influencer-marketing, Creators, Influencers, AI

The influencer middle class is feeling the pain as marketers turn toward superstars

Mon, 10/07/2024 - 08:14

A photo collage of an influencer and thumbs down icons — kool99/Getty, Max Mamchurov/Getty, Tyler Le/BI

Media, Advertising, Tech, influencer-marketing, Influencers, Creator, Creators

Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy

Thu, 10/03/2024 - 12:01

Vouch, creator hiring platform — Vouch, which was acquired by MrBeast, matches creators with potential job candidates.
Vouch

Media, Advertising, Tech, Creators, creator-economy, YouTuber, youtube

Bonobos cofounder Andy Dunn has a new IRL social startup. Read the 31-page pitch deck it used to raise $11.5 million.

Wed, 10/02/2024 - 08:52

Employees of Pie, an IRL social startup including Andy Dunn — The team behind Pie, an IRL-social startup founded by Andy Dunn, is based in Chicago.
Courtesy of Pie

Media, Tech, Startups, andy-dunn, Bonobos, irl-social, irl

A new MrBeast trademark filing hints at what his next big philanthropy project could be

Thu, 09/26/2024 - 10:46

MrBeast and his team at a Feastables event — Jimmy "MrBeast" Donaldson's new trademark filing hints at a potential new charity project.
Don Arnold/Getty Images

Media, Tech, YouTuber, youtube, Creators, creator-economy, Influencers

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