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Creators

'Call Her Daddy' star Alex Cooper is looking to launch a vodka brand, trademark filings suggest

Tue, 12/03/2024 - 14:16

Tech Insider : Business

Alex Cooper — Alex Cooper, the host of "Call Her Daddy," filed a trademark application for a vodka brand.
Mat Hayward/Getty Images for Unwell

Media, Tech, Retail, Influencers, Creators, creator-economy, alex-cooper

A TikTok staffer shares 10 tips for getting more views and making more money on the platform

Mon, 12/02/2024 - 08:30

Tech Insider : Business

TikTok Creator Summit — A recent TikTok event outlined tips for creating better content.
Amanda Perelli/Business Insider

Media, Advertising, Tech, limited-synd, Creators, tiktok, creator-economy

Inside TikTok's invite-only creator summit, where it pushed long-form video and ignored the looming ban threat

Mon, 11/25/2024 - 09:40

Tech Insider

TikTok Creator Summit — TikTok hosted an invite-only creator summit but left out conversations on its looming US ban.
Amanda Perelli/Business Insider

Media, Advertising, Tech, Influencers, tiktok, Creators, creator-economy

Who told the Bros to start journaling?

Sun, 11/24/2024 - 05:45

Tech Insider

A man journaling. — Getty Images; Jenny Chang-Rodriguez/BI

culture, bi-illustration, Journals, journaling, Gym, jenny-chang-rodriguez, andrew-huberman

Spotify takes aim at YouTube with a new revenue-sharing program for creators

Wed, 11/13/2024 - 17:17

Tech Insider

Spotify CEO Daniel Ek. — Spotify CEO Daniel Ek.
Phillip Faraone/Getty Images for Spotify

Media, Tech, Advertising, spotify, youtube, podcasting, Creators

Jellysmack is laying off staff as it scales back its creator program

Mon, 10/21/2024 - 10:06

Tech Insider

Jellysmack's jellyfish symbol glitching — Jellysmack is laying off staff, Business Insider has learned.
Jellysmack; Alyssa Powell/BI

Media, Tech, jellysmack, creator-economy, Influencers, Creators, limited-synd

TikTok is starting to help creators manufacture their own products

Mon, 10/21/2024 - 09:16

Tech Insider

Shop is a major focus at TikTok as the company looks to compete in social commerce. — Shopping is a major focus at TikTok as the company looks to compete in social commerce.
Craig Barritt/Getty Images for TikTok.

Media, Retail, Advertising, Tech, tiktok, tiktok-shop, eCommerce

Threads app chief shares her top advice for creators on how and when to post — as the engagement-bait debate swirls

Tue, 10/15/2024 - 08:22

Tech Insider

Threads — Meta executives don't want to "encourage" news on Threads, but this weekend proved it can thrive there.
Onur Dogman/SOPA/Getty Images

Media, Tech, Advertising, limited-synd, meta, threads, Instagram

Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million

Thu, 10/10/2024 - 12:01

Tech Insider

Andrew Yaffe — Top YouTube group Dude Perfect hires Andrew Yaffe as CEO.
Andrew Yaffe/Dude Perfect

Media, Tech, Advertising, Creators, YouTuber, youtube, creator-economy

A new card lets influencers pay with content instead of cash at restaurants, spas, and more

Wed, 10/09/2024 - 08:19

Tech Insider

Max van Kuyk — Maximiliaan Van Kuyk is a cofounder of OTH Network.
Maximiliaan Van Kuyk/OTH Network

Media, Tech, Advertising, Creators, creator-economy, Influencers, Instagram

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