Creators

• Only one-fifth of US adults believe that AI-generated content may not contain errors
• As the drive to combat burnout builds, Generative AI has inserted itself into low-risk functions
•  According to Morning Consult 52% of consumers believe that generative AI will stick around

Generative AI can already do much of the work and low-skilled labor that powers modern media and advertising.

Generative AI has the power to revolutionize and expand the creator economy. Already, brands and creators are experimenting with ChatGPT, DALL-E 2, and other models to develop creative briefs, text, video thumbnails, and images. Social platforms and creator economy startups are rolling out generative AI tools but due to major limitations, generative AI won't replace creators.