Hafiz Mustafa has been perfecting Turkish delight since 1864. Now with three factories and 24 locations, including in London and Dubai, the company is preparing for even greater expansion, with potential branches in the US.
Whether it's local bakeries or big chocolatiers, there's a version of Dubai chocolate just about everywhere. So how did this dessert become a viral sensation, and how are businesses around the world cashing in on the trend?