Here are the biggest fashion status symbols we spotted at Cannes Lions

Tech Insider : Style, Business, Sports
Nicole Weatherbee and Heather Unruh Yost at Cannes Lions 2026.
Nicole Weatherbee and Heather Unruh Yost of Salesforce chose bright sets for Cannes Lions 2026.

Joi-Marie McKenzie/Business Insider

Walmart truckers are getting a shorter drive home thanks to one manager's AI project

Tech Insider : Business
Walmart's Leo Garcia and a Walmart truck
Walmart's Leo Garcia is using AI to help his drivers get home quicker.

Walmart; Bloomberg

The Cannes Lions deal the ad industry is buzzing about — and what it means

Tech Insider : Business, Style
Crowd of people at Cannes Lions
Ad industry insiders are buzzing.

Frédéric Pasquini for BI

How top CMOs are making risk central to their marketing playbooks

Tech Insider : Business, Travel
BI at cannes lions at sport beach
Top CMOs spoke at Business Insider's annual CMO breakfast at Cannes Lions.

Victoria Baud

Want to be a successful marketer today? Think more about risk-taking, less about AI.

Pinterest CEO Bill Ready wants advertisers to see the platform as a search engine for shopping

Tech Insider : Business
Bill Ready at Business Insider Cannes Lions Event

Camille Kermarrec for BI

Marketers, it's okay to let creators get experimental with your ads

Tech Insider : Business
Content creator Adam Waheed, better known as Adam W.
Content creator Adam Waheed, better known as Adam W.

Victoria Baud for BI

The executive behind M&M's says this is marketing's most overlooked skill

Tech Insider : Business, Technology
Rankin Carroll speaking to Lara O'Reilly
Rankin Carroll speaking to Lara O'Reilly for Business Insider's CMO Insider Podcast

Business Insider/Charlie Floyd

The 25 most innovative CMOs of 2026

Tech Insider : Business, Economy, Sports
The most innovative CMOs

Photography by Chase Castor, Nolwen Cifuentes, Zack DeZon, Chris Proctor, Derek Reed, Derek Reed, and Phillip Vukelich

Traditional "marketing" is now only a sliver of the CMO job.

Prudential Financial's lead marketer says taste will win out over 'generic AI'

Tech Insider : Business, Environment
Headshot of man in blue jacket and white shirt
Richard Parkinson is the chief marketing officer at Prudential

Prudential

Gensler put AI in the design room. Now it's helping shape thousands of projects.

Tech Insider : Business, Technology
A digital rendering of the Baghdad Sustainable Forests project
A digital rendering of Gensler's Baghdad Sustainable Forests project.

Gensler

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