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TikTok is starting to help creators manufacture their own products

Mon, 10/21/2024 - 09:16

Tech Insider

Shop is a major focus at TikTok as the company looks to compete in social commerce. — Shopping is a major focus at TikTok as the company looks to compete in social commerce.
Craig Barritt/Getty Images for TikTok.

Media, Retail, Advertising, Tech, tiktok, tiktok-shop, eCommerce

TikTok once planned to use content posted by its users to influence Mitch McConnell, lawsuit reveals

Sun, 10/20/2024 - 17:45

Tech Insider : Politics, Politics

Mitch McConnell — Attorneys general from 14 states are suing TikTok for using an algorithm they say harms children's mental health.
Anna Moneymaker/Getty Images

Tech, politics, mitch-mcconnell, tiktok, politics, Tech, Influencers

Threads app chief shares her top advice for creators on how and when to post — as the engagement-bait debate swirls

Tue, 10/15/2024 - 08:22

Tech Insider

Threads — Meta executives don't want to "encourage" news on Threads, but this weekend proved it can thrive there.
Onur Dogman/SOPA/Getty Images

Media, Tech, Advertising, limited-synd, meta, threads, Instagram

Substack has been ramping up in-person events, with creators hosting readings, debates, and more

Mon, 10/14/2024 - 09:10

Tech Insider

Sophia Efthimiatou and Matt Starr at a Substack event — Sophia Efthimiatou and Matt Starr are behind Substack's latest IRL events.
Courtesy of Substack

Media, Advertising, Tech, Substack, creator-economy, podcast, irl-social

How TikTok is changing the music industry and the way we discover new, popular songs

Mon, 10/14/2024 - 08:22

Tech Insider

Gia Woods performs onstage in a white and grey outfit in front of a pink background at the — Gia Woods performs at the "Thrive With Pride" concert hosted by LA Pride and TikTok.
Rich Fury/Getty Images for LA Pride.

Media, Advertising, Tech, Entertainment, tiktok, Music, Influencers

Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million

Thu, 10/10/2024 - 12:01

Tech Insider

Andrew Yaffe — Top YouTube group Dude Perfect hires Andrew Yaffe as CEO.
Andrew Yaffe/Dude Perfect

Media, Tech, Advertising, Creators, YouTuber, youtube, creator-economy

A new card lets influencers pay with content instead of cash at restaurants, spas, and more

Wed, 10/09/2024 - 08:19

Tech Insider

Max van Kuyk — Maximiliaan Van Kuyk is a cofounder of OTH Network.
Maximiliaan Van Kuyk/OTH Network

Media, Tech, Advertising, Creators, creator-economy, Influencers, Instagram

A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper

Tue, 10/08/2024 - 08:00

Tech Insider

Dreamwell cofounders Anthony Bobsin and Kazzy Khazaal. — Dreamwell cofounders Anthony Bobsin and Kazzy Khazaal recently raised capital.
Dreamwell AI.

Media, Advertising, Tech, influencer-marketing, Creators, Influencers, AI

The influencer middle class is feeling the pain as marketers turn toward superstars

Mon, 10/07/2024 - 08:14

Tech Insider

A photo collage of an influencer and thumbs down icons — kool99/Getty, Max Mamchurov/Getty, Tyler Le/BI

Media, Advertising, Tech, influencer-marketing, Influencers, Creator, Creators

MrBeast's $100M Amazon reality show may succeed despite controversy. But it could come back to haunt him.

Fri, 10/04/2024 - 11:24

Tech Insider

MrBeast, the world's most popular YouTuber, smiles for the camera. — MrBeast is the world's most popular YouTuber.
Icon Sportswire/Getty Images

culture, Media, MrBeast, YouTubers, Influencers, youtube, amazon

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