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Influencers

Substack has been ramping up in-person events, with creators hosting readings, debates, and more

Mon, 10/14/2024 - 09:10

Tech Insider

Sophia Efthimiatou and Matt Starr at a Substack event — Sophia Efthimiatou and Matt Starr are behind Substack's latest IRL events.
Courtesy of Substack

Media, Advertising, Tech, Substack, creator-economy, podcast, irl-social

How TikTok is changing the music industry and the way we discover new, popular songs

Mon, 10/14/2024 - 08:22

Tech Insider

Gia Woods performs onstage in a white and grey outfit in front of a pink background at the — Gia Woods performs at the "Thrive With Pride" concert hosted by LA Pride and TikTok.
Rich Fury/Getty Images for LA Pride.

Media, Advertising, Tech, Entertainment, tiktok, Music, Influencers

Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million

Thu, 10/10/2024 - 12:01

Tech Insider

Andrew Yaffe — Top YouTube group Dude Perfect hires Andrew Yaffe as CEO.
Andrew Yaffe/Dude Perfect

Media, Tech, Advertising, Creators, YouTuber, youtube, creator-economy

A new card lets influencers pay with content instead of cash at restaurants, spas, and more

Wed, 10/09/2024 - 08:19

Tech Insider

Max van Kuyk — Maximiliaan Van Kuyk is a cofounder of OTH Network.
Maximiliaan Van Kuyk/OTH Network

Media, Tech, Advertising, Creators, creator-economy, Influencers, Instagram

A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper

Tue, 10/08/2024 - 08:00

Tech Insider

Dreamwell cofounders Anthony Bobsin and Kazzy Khazaal. — Dreamwell cofounders Anthony Bobsin and Kazzy Khazaal recently raised capital.
Dreamwell AI.

Media, Advertising, Tech, influencer-marketing, Creators, Influencers, AI

The influencer middle class is feeling the pain as marketers turn toward superstars

Mon, 10/07/2024 - 08:14

Tech Insider

A photo collage of an influencer and thumbs down icons — kool99/Getty, Max Mamchurov/Getty, Tyler Le/BI

Media, Advertising, Tech, influencer-marketing, Influencers, Creator, Creators

MrBeast's $100M Amazon reality show may succeed despite controversy. But it could come back to haunt him.

Fri, 10/04/2024 - 11:24

Tech Insider

MrBeast, the world's most popular YouTuber, smiles for the camera. — MrBeast is the world's most popular YouTuber.
Icon Sportswire/Getty Images

culture, Media, MrBeast, YouTubers, Influencers, youtube, amazon

Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy

Thu, 10/03/2024 - 12:01

Tech Insider

Vouch, creator hiring platform — Vouch, which was acquired by MrBeast, matches creators with potential job candidates.
Vouch

Media, Advertising, Tech, Creators, creator-economy, YouTuber, youtube

'Your Rich BFF' creator has struck a new deal with Vox Media as the influencer podcasting space heats up

Thu, 10/03/2024 - 09:17

Tech Insider

Vivian Tu — Vivian Tu, known as "Your Rich BFF" online, is partnering with Vox Media and PS to launch season two of the "Networth & Chill" podcast
Vivian Tu

Media, Advertising, Tech, creator-economy, Influencers, founders, finance

Snapchat publishers fear it's the end of an era for their businesses

Fri, 09/27/2024 - 09:15

Tech Insider

Snapchat — NurPhoto/Getty Images

Media, Tech, Advertising, snap, Snapchat, Publishers, snapchat-discover

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