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Influencers are shepherding their online followers to IRL events as they look to build communities and make money

Wed, 09/25/2024 - 16:46

Tech Insider

BDFI tour — Creators like the YouTubers behind BFDI and Inanimate Insanity are hosting in-person events to meet fans.
Amanda Perelli/Business Insider

Media, Advertising, Tech, Influencers, podcast, Creators, creator-economy

An M&A spree in influencer marketing is boosting the creator economy

Mon, 09/09/2024 - 10:20

Tech Insider

Publicis Groupe CEO Arthur Sadoun. — Publicis Groupe's CEO Arthur Sadoun announced plans in July to acquire influencer-marketing firm Influential.
Joel Saget/Getty Images.

Media, Tech, Advertising, m-a, creator-economy, influencer-marketing, Creators

How to make money on OnlyFans, according to creators

Mon, 09/09/2024 - 10:13

Tech Insider

OnlyFans creator Alex — Alex is a Canadian OnlyFans creator.
Harriet Beth.

Media, Tech, Advertising, OnlyFans, creator-money, Influencers, creator-economy

There's tons of hiring activity in media ad sales right now, but there's a catch

Mon, 09/09/2024 - 09:55

Tech Insider

Brian Grazer and David Zaslav talk after arriving at Allen & Company's Sun Valley conference. — Brian Grazer and David Zaslav talk after arriving at Allen & Company's Sun Valley conference.
Getty/Kevin Dietsch

Advertising, Media, Tech, streaming-wars, warner-bros-discovery, disney, netflix

OnlyFans figured out the best porn business on the internet

Sat, 09/07/2024 - 08:16

Tech Insider

Onlyfans CEO Keily Blair at an event in New York City, 2024 — OnlyFans CEO Kelly Blair runs what may be the most profitable porn company ever.
Dia Dipasupil/Getty Images

Tech, Media, Porn, OnlyFans, Creators, ugc-creators, Subscriptions

A new AI product being tested by top YouTubers like MrBeast scans a creator's catalog to give them fresh video ideas

Tue, 09/03/2024 - 10:01

Tech Insider

Spotter's new studio feature uses AI to generate video ideas for YouTubers. — Spotter's new studio feature uses AI to generate video ideas for YouTubers.
Spotter.

Media, Advertising, Tech, spotter, creator-economy, YouTubers, Influencers

The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%

Tue, 09/03/2024 - 09:24

Tech Insider

Headway CEO Anton Pavlovsky

Headway

Advertising, Media, Tech, AI, generative-ai, marketing, EdTech

Read the 16-page pitch deck an app focused on helping people ditch the DMs and go on IRL dates used to raise $3 million

Mon, 09/02/2024 - 08:06

Tech Insider

First Round's on Me Title Card — Courtesy of First Round's on Me

Media, Advertising, Tech, Startups, limited-synd, pitch-deck, dating-app

How the Furrha family earns nearly $20,000 a month on Snapchat — from posting 100 times a day to cooking complicated dishes

Sat, 08/31/2024 - 08:11

Tech Insider

Furrha family — The Furrha Family post lifestyle content on Snapchat, prioritizing the app over TikTok and Instagram.
Furrha Family

Media, Advertising, Tech, creator-economy, Media, Influencers, Snapchat

Paramount is selling its creator conference VidCon to the owner of Fan Expo

Fri, 08/30/2024 - 18:22

Tech Insider

VidCon — Hank and John Green at VidCon. Paramount is selling its creator conference VidCon to UK media firm Informa.
VidCon

Media, Tech, Advertising, vidcon, creator-economy, Creators, paramount-global

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