Entering my 30s, I still had no skincare routine. Doing these 7 things faded my forehead lines and dark spots.

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Julia Pugachevsky before and after her skincare routine
On left, my skin in 2022. On right, how I look exactly two years later.

Julia Pugachevsky

I tried both Botox and face tape for my forehead lines. Neither is perfect, but one feels better in the long run.

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A close-up of a forehead with small Botox bruises; a woman wearing Frownies patches on her forehead
Botox left me with a few small bruises. Frownies are a little annoying to put on, but they're effective and have no side effects.

Julia Pugachevsky

His wife had a common skin condition and tried expensive creams for over 20 years. She became 'patient zero' for his personalized skincare company — and had clear skin in a month.

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Photo collage featuring Musely's founder Jack Jia, surrounded by some of their products for personalized treatments for acne, rosacea, dark spots, and other skin conditions
Personalized skincare brands like Musely are using telehealth to offer consumers prescription products without a trip to the doctor's office.

Musely; Alyssa Powell/BI

Bethenny Frankel says she's tried about 1,000 beauty products. Here are 6 of her favorites.

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Bethenny Frankel

Variety/Getty Images

Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.

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Gen Alpha skincare
Gen Alpha is driving a sales boom in skincare. But why are they buying antiaging products? (stock image)

Mariya Borisova/Getty Images

I worked at Sephora for 11 years. Here are my favorite products under $20 at the retailer.

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A hand holds a $20 bill in front of a Sephora store inside of a mall
Customers can pick up a great product at Sephora for $20 or less.

Nora Candreva

VistaJet, a private jet charter firm used by F1 drivers and popstars, launched a wellness program. See how the elite fly on its $75 million Global 7500.

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A collage of a VistaJet Bombardier Global 7500 and Pete Syme on board sat next to the bed.
A VistaJet Bombardier Global 7500 and the author on board.

Pete Syme/Business Insider

JCPenney has become TikTokers' unlikely beauty obsession

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inside JCPenney Beauty store shelves display beauty products
JCPenney Beauty carries popular beauty, skincare, and hair products.

Gareth Patterson/JCPenney

This snail serum helped Amazon reach record early holiday sales

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a snail sits on a bed of lettuce
Snail mucin is a skincare product derived from snail slime.

Christoph Soeder/Getty

Cyber Monday SkinCeuticals sale: It's the last day to get up to 20% off on $200 or more

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