The lucky breaks that built Nike

Tech Insider : Sports
Next week Nike will release an Air Jordan in a
Next week Nike will release an Air Jordan in a "lucky green" colorway.

Courtesy Nike

I watched Ben Affleck's new 'Air' movie with 72 Nike veterans. Here's what they said the movie got right and what it got wrong about the race to sign Michael Jordan.

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Nike veterans gathered for a screening of the new
Nike veterans gathered for a screening of the new "Air" movie on Wednesday night, then autographed an Air Jordan to mark the occasion.

Matthew Kish/Insider

Nike Air Max Day is Sunday. Here's how the huge sneaker holiday, known for hyped drops, got its start.

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Nike Air Max 97 Silver Bullet and Gold Bullet
Nike's large catalog of classic Air Max sneakers includes the Air Max 97, Air Max 95, and Air Max 90.

Christian Vierig/Getty Images

Adidas event shut down by protestors as factory wages become hot-button issue for the sneaker and garment industry

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A protest against Adidas moved outside after disrupting an event inside Portland's Sentinal Hotel.
A protest against Adidas moved outside after disrupting an event inside Portland's Sentinal Hotel.

Matthew Kish/Insider

Beyoncé's time with Adidas is reportedly over

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Beyoncé and Adidas are ending their partnership, the Hollywood Reporter wrote on Thursday.
Beyoncé and Adidas are ending their partnership, the Hollywood Reporter wrote on Thursday.

Michael Kovac/Getty Images/The Recording Academy

Nike has slowed hiring, and expects the slowdown to continue into June

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Nike Customers walk past a Nike store in Shanghai, China
Nike has slowed down hiring.

CFOTO/Future Publishing via Getty Images

Nike CEO highlights direct-to-consumer strategy the day after the company's big Foot Locker announcement

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John Donahoe
Nike CEO John Donahoe touted the company's direct-to-consumer efforts ahead of its earnings call.

Nadine Rupp/Stringer/Getty Images

Foot Locker to close 400 mall stores as it shifts focus to niche shops for sneakerheads, kids, and higher-income shoppers

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A Foot Locker store in a mall
Foot Locker plans to close more than 400 stores.

Creative Touch Imaging Ltd./NurPhoto via Getty Images

Foot Locker touts a renewed partnership with Nike — but it still won't get the hottest sneaker releases

Tech Insider : Sports
Outside of a Foot Locker store in Miami
Foot Locker expects to grow revenue from Nike sales to be between 55% and 60% of total revenue by 2026.

Universal Images Group Editorial

All the latest Nike organization changes as the company shakes up its technology, diversity, Asia, and women’s departments

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Nike has named new leaders of several business areas, including its women's business.
Nike has named new leaders of several business areas, including its women's business.

Jakub Porzycki/NurPhoto/Getty Images

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