I went to the World Cup opener at SoFi Stadium in Los Angeles as a first-time attendee. I'd do it again in a heartbeat.

Tech Insider : Sports, Business
The author stands in a stadium suite overlooking a soccer field during FIFA Club World Cup 2025.
Author Kimberly Wilson attended her first World Cup game.

Kimberly Wilson

Why World Cup grass will travel hundreds of miles in refrigerated trucks before kickoff

Tech Insider : Sports, Travel, Business
Two soccer players playing on the field.

Sarah Stier - FIFA/FIFA via Getty Images

How FIFA spends millions on World Cup grass

Tech Insider : Sports, Business, Style

The 2026 FIFA World Cup is being played on some of the most heavily researched grass fields ever created. FIFA has spent millions of dollars working with turf scientists to engineer 16 stadium pitches across three countries and vastly different climates.

I own a Turkish Restaurant in San Francisco. Turkey's World Cup match here has changed my business.

Tech Insider : Economy, Sports, Business
Aziz Aslan, owner of Turquaz, a Turkish café and restaurant at 1198 Mission St., is pictured at his San Francisco establishment.
Aziz Aslan owns Turquaz, a Turkish restaurant in San Francisco.

Gabriela Hasbun for BI

This World Cup will be the biggest gambling event of all time. Here's how to bet 'responsibly.'

Tech Insider : Sports, Business, Technology
Iraq's goalie saving a goal in World Cup.
This World Cup will be the largest gambling event of all time.

Mauro PIMENTEL / AFP via Getty Images

A stranger offered to pay for the World Cup trip I promised my sons, but couldn't afford. I thought it was a scam.

Tech Insider : Sports, Business, Travel
The author with his twin sons at a World Cup Match in Seattle.
The author was able to take his twin sons to a World Cup match in Seattle because of the kindness and generosity of a complete stranger.

Courtesy of Ash Jurberg.

The game-winning ball from the Knicks' NBA Finals comeback is headed to auction — and could fetch millions

Tech Insider : Sports, Business
OG Anunoby #8 of the New York Knicks dunks the ball during the third quarter against the San Antonio Spurs in Game Four of the 2026 NBA Finals at Madison Square Garden.
Sotheby's is auctioning the basketball from Knicks star OG Anunoby's game-winning tip-in — not pictured — during Game 4 of the NBA Finals.

Al Bello/Getty Images

Before the Knicks won a championship, James Dolan told players their families would have to sacrifice, too

Tech Insider : Sports, Business
New York Knicks owner James Dolan and president Leon Rose celebrate the team's NBA championship win with the players.
Knicks owner James Dolan urged players to "eliminate all distractions" in a speech ahead of their playoff run.

Ronald Cortes/Getty Images

I spent $750 on a World Cup ticket to see Scotland play. Days later StubHub said it wasn't available anymore.

Tech Insider : Sports, Business, Economy
Woman posing with outfit
Katherine Howe bought a skirt to see Scotland play at the World Cup.

Courtesy of Katherine Howe

The latest NYC hustle: $100+ to hold a Knicks parade spot

Tech Insider : Sports, Sports, Business
New York Knicks players celebrate while receiving the Larry O'Brien Championship Trophy after defeating the San Antonio Spurs 94-90 in Game 5 of the NBA Finals at Frost Bank Center in San Antonio on Saturday, June 13, 2026.
The New York Knicks will be honored in Manhattan on Thursday with a ticker-tape parade.

San Antonio Express-News/Hearst Newspapers/San Antonio Express-News via Getty Images

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