Taking my dad to the World Cup after his stroke taught me a lot. Mostly, it taught me not to underestimate him.

Tech Insider : Sports, Business, Travel
Daughter and dad at World Cup
The author's dad suffered a stroke six months ago.

Courtesy of the author

A soccer podcast became a 100-person media company. Now the World Cup is testing how big it can get.

Tech Insider : Sports, Business, Style
Roger Bennett, Rory Smith and Kyle Beckerman speak onstage during Matchday Live: Men in Blazers' live podcast during the Los Angeles World Cup 26 Fan Zone at Los Angeles Union Station on June 25, 2026 in Los Angeles, California.
Men in Blazers doesn't have the right to show World Cup games. But its live World Cup shows — like this in Los Angeles — are drawing thousands of fans.

Stefanie Keenan/Getty Images for Union Station

Airports are stocking up on a hot World Cup souvenir: bottles of ranch dressing

Tech Insider : Sports, Business, Style
Bottles of Hidden Valley Ranch with green-and-blue labels sit on a grocery store shelf.
Ranch dressing has become a favorite among visitors traveling in the US for the World Cup.

Bloomberg/Getty Images

I'm a veteran who runs a flag business. We were blindsided by World Cup demand, and sales are up 130%.

Tech Insider : Sports, Economy, Business
Flags Unlimited
Erik May is the president of Flags Unlimited, and usually sells US, state, and military flags.

Nic Antaya for BI

I went to the World Cup opener at SoFi Stadium in Los Angeles as a first-time attendee. I'd do it again in a heartbeat.

Tech Insider : Sports, Business
The author stands in a stadium suite overlooking a soccer field during FIFA Club World Cup 2025.
Author Kimberly Wilson attended her first World Cup game.

Kimberly Wilson

We expected childcare help from our au pair. We got a new family tradition instead.

Tech Insider : Business, Travel
Family at Iguazu Falls
The author hired an Argentine au pair to take care of her kids.

Courtesy of the author

Why World Cup grass will travel hundreds of miles in refrigerated trucks before kickoff

Tech Insider : Sports, Travel, Business
Two soccer players playing on the field.

Sarah Stier - FIFA/FIFA via Getty Images

I took my kids to a family-friendly pub to watch the World Cup. It's more socially acceptable now.

Tech Insider : Business, Environment
A dad is sitting in a bar wearing a soccer uniform with his two young children.
Jonathan Stone with his kids, Jameson, 3, and Parker, 6, watching the World Cup.

Courtesy of Jonathan Stone

I own a Turkish Restaurant in San Francisco. Turkey's World Cup match here has changed my business.

Tech Insider : Economy, Sports, Business
Aziz Aslan, owner of Turquaz, a Turkish café and restaurant at 1198 Mission St., is pictured at his San Francisco establishment.
Aziz Aslan owns Turquaz, a Turkish restaurant in San Francisco.

Gabriela Hasbun for BI

This World Cup will be the biggest gambling event of all time. Here's how to bet 'responsibly.'

Tech Insider : Sports, Business, Technology
Iraq's goalie saving a goal in World Cup.
This World Cup will be the largest gambling event of all time.

Mauro PIMENTEL / AFP via Getty Images

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