New research reveals the top 10 US cities for social-media creators

Tech Insider : Business, Economy, Sports
COLLEGE STATION, TEXAS - NOVEMBER 30: Entertainer Tyler Toney of Dude Perfect shakes hands with fans prior to a game between the Texas Longhorns and Texas A&M Aggies at Kyle Field on November 30, 2024 in College Station, Texas. (Photo by Alex Slitz/Getty Images)
Tyler Toney of Dude Perfect at an event in College Station, Texas.

Alex Slitz/Getty Images

The unraveling of FaZe Clan spotlights the creator economy's biggest risk

Tech Insider : Business, Economy
Lil Uzi Vert performed at a party celebrating FaZe Clan's listing on the Nasdaq.
Lil Uzi Vert performed at a party celebrating FaZe Clan's listing on the Nasdaq.

Andrew Toth/Getty Images for FaZe Clan

Miami has the most top Instagram influencers per capita in the US, beating out LA and NYC

Tech Insider : Business, Economy, Sports
MIAMI BEACH, FLORIDA - DECEMBER 05: Alix Earle attends the NYLON House At Miami Art Week on December 05, 2025 in Miami Beach, Florida. (Photo by Udo Salters Photography/Getty Images)
Alix Earle, who rose to social media fame at the University of Miami, at a Miami event.

Udo Salters Photography/Getty Images

Lightspeed Ventures partner says Sora will make social media creators 'far, far, far less valuable'

Tech Insider : Business, Economy, Technology
Lightspeed Ventures partner Michael Mignano is pictured.
AI-generated video marks a "whole new chapter for the internet," Lightspeed Ventures partner Michael Mignano said.

Lightspeed

MrBeast's former manager says the age of social-media superstars is fading

Tech Insider : Business, Economy, Travel
Reed Duchscher, CEO and founder of Night.
Reed Duchscher, CEO and founder of Night.

JASSIEUO (Jasmine Durhal).

Read 46 pitch decks that creator-economy startups used to raise millions of dollars

Tech Insider : Business, Crypto, Economy
Dub
Dub, a fintech startup that lets people copy influencers' stock trades, raised a $30 million Series A round in 2025.

Dub

How Unilever's huge bet on influencers led to a creator economy gold rush

Tech Insider : Business, Economy
influencer

Deagreez/Getty Images

6 brands that influencers got you to buy in 2025

Tech Insider : Business, Style
delaney rowe j crew
J. Crew was the most-shopped brand on ShopMy this year. The retailer has embraced influencers like Delaney Rowe, pictured, as part of its holiday campaign.

Courtesy of J. Crew

Your Favorite Social Media Psycho Is Back in Killer Sequel ‘Influencers’

Gizmodo
Influencers Topart

MrBeast is building a platform to connect creators and big advertisers

Tech Insider : Business, Economy
NEW YORK, NEW YORK - DECEMBER 03: (L-R) Andrew Ross Sorkin, MrBeast, and Jeff Housenbold speak onstage during The New York Times DealBook Summit 2025 at Jazz at Lincoln Center on December 03, 2025 in New York City.
Subscribe to Influencers