Some marketers are proudly touting anti-AI campaigns, but those promises could put them in a tricky spot down the road

Tech Insider : Business, Crypto, Technology
The Heineken ad spoofing Friend is pictured in New York City.

Heineken

The hot new trend in marketing: hating on AI

Tech Insider : Business, Environment, Technology
Aerie, Polaroid and Heiniken

Bloomberg via Getty Images/AS project/Shutterstock/ Justin Sullivan/Getty Images

Soapy, low-cost micro dramas are exploding in the US, challenging Hollywood streamers like Peacock and HBO

Tech Insider : Business, Style
Photo collage featuring a scene from DramaBox's show Young Elite, surrounded by the DramaBox and ReelShort app icons, a vintage television, and a black empty Hollywood slate board, with floating
Fox and others in Hollywood are moving to capitalize on low-cost verticals.

DramaBox; ReelShort; Getty Images; Alyssa Powell/BI

See the pitch deck this AI studio used to raise $12 million to become the 'Y Combinator for IP'

Tech Insider : Business, Economy, Style
Xavier Collins and Justin Hackney, cofounders of Wonder Studios.
Xavier Collins and Justin Hackney, cofounders of Wonder Studios.

Wonder Studios

The $160 billion martech industry can't answer a simple question: How does it make its customers money?

Tech Insider : Business, Technology, Travel
Chart broken businessman

Master1305/Getty Images

Aerie's promise not to use AI in ads is its most popular Instagram post in a year

Tech Insider : Business, Style
Aerie ad with models
Aerie's vow against using AI in ads is gaining popularity.

Jamie McCarthy/Getty Images for Aerie

Read the 7-page pitch deck an AI marketing tech startup used to raise $6.6 million

Tech Insider : Business, Technology
Epiminds cofounders Mo Elkhidir and Elias Malm.
Epiminds cofounders Mo Elkhidir and Elias Malm.

Alfred Ribbenvik

New Yorkers defaced subway ads for Friend's AI wearable. Then Heineken joined the fray with a cheeky billboard.

Tech Insider : Business, Technology
The Heineken ad spoofing Friend is pictured in New York City.
Heineken recently launched an ad campaign referencing the Friend's AI wearable ads.

Heineken

Warner Bros. Discovery slaps a for-sale sign on the entire company ahead of spinoff plans; stock soars 10%

Tech Insider : Business
david zaslav of warner bros. discovery
David Zaslav is pursuing a potential sale of Warner Bros. Discovery.

Leon Bennett/GA/The Hollywood Reporter via Getty Images

This startup is building an agentic AI platform for advertisers. See the pitch deck that helped it raise $12M.

Tech Insider : Business, Technology
Bolbi Liu, Adsgency
Bolbi Liu's startup AdsGency just raised a $12 million seed investment round, led by XYZ Venture Capital.

Chloe Lyu

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