A warning for brands: Be careful when 'clipping'

Tech Insider : Business, Economy
Photo collage of a sliced up image of a podcast

Getty Images; Tyler Le/BI

  • Brands need to be careful when "clipping."
  • Viral short-form clips are the latest content marketing tool.
  • There's an FTC-shaped question looming overhead, though.

Hey, brands, let's get one thing out of the way before you go all in on "clipping."

Duolingo dials back its 'unhinged' marketing

Tech Insider : Business
Duo, the mascot for the language-learning app Duolingo, appears on the red carpet at a TikTok event.
Learning app Duolingo has 17 million followers on TikTok, where its owl mascot plays a starring role. Duolingo is rethinking its TikTok strategy after seeing declines in organic reach.

Isa Foltin/TikTok via Getty Images

Apple's next CEO inherits a brand at its peak. Now comes the hard part.

Tech Insider : Business, Style
John Ternus
Apple's incoming CEO pick is a bet on going back to its hardware roots, but that could be less of a moat in the AI era.

Bloomberg/Getty Images

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Tech Insider : Business, Travel
A woman entering an Ulta beauty store
Ulta Beauty is using AI to scale personalization in its marketing, said Rachel Thornton, CMO at Adobe Enterprise.

David Paul Morris/Bloomberg via Getty Images

'Clipping' on social media makes me wonder what's real and what isn't

Tech Insider : Business, Economy
Alex Winter holding guitar
Cameron Winter, singer of the popular band Geese, whose clips have gone viral across the internet.

Emma McIntyre/Getty Images for Coachella

Read the pitch decks of 17 startups looking to disrupt advertising and marketing with AI

Tech Insider : Business, Economy, Travel
limy cofounders
Limy founders Aviv Shamny, CEO; Ido Riechman, CTO; Ido Zabarsky, COO.

Shiri Grupper.

Coachella is the 'Influencer Olympics.' Here's what they get paid.

Tech Insider : Business, Environment, Travel
Barbie cochella people taking photos

VALERIE MACON / AFP via Getty Images

Why Netflix is in a win-win position as it continues to hike prices

Tech Insider : Business
War Machine
Netflix is on a mission to double its advertising revenue this year.

Ben King/Netflix

TikTok challenger Triller makes a surprising revenue reveal: $0 from its media businesses

Tech Insider : Business, Sports
Triller logo.

Jakub Porzycki/NurPhoto via Getty Images

Apple is getting serious about ads

Tech Insider : Business
Apple CEO Tim Cook
Tim Cook's Apple is upping the ante on ads.

Perry Knotts/Getty Images

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