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Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.

Thu, 12/05/2024 - 11:13

Tech Insider : Business, Politics

The vision concept for a new blue jaguar viewed from the side. — Jaguar's concept car came after a controversial reveal of the brand's new image.
Jaguar

Transportation, Advertising, Jaguar, electric-vehicles, EV, UK, carmakers

Exclusive Spotify data shows the top 10 rising star podcast creators on the platform in 2024

Thu, 12/05/2024 - 10:26

Tech Insider : Business, Sports

The "Hawk Tuah Girl," Haliey Welch, launched a podcast that gained rapid momentum on Spotify.
Brittany Bell

Media, Advertising, Tech, Creators, creator-economy, Influencers, limited-synd

Influencers and other affiliate marketers drove 20% of Cyber Monday e-commerce revenue

Thu, 12/05/2024 - 09:24

Tech Insider : Business, Environment

A woman scrolls a phone surrounded by holiday decorations. — Ekaterina Fedulyeva/Getty Images

Media, Retail, Advertising, social-shopping, cyber-monday, Influencers, creator-economy

Here's why Netflix could raise prices again — soon

Tue, 12/03/2024 - 04:03

Tech Insider : Business

Jake Paul beat Mike Tyson in their highly-anticipated boxing match. — Jake Paul beat Mike Tyson in their highly anticipated boxing match on Netflix.
Al Bello/Getty Images for Netflix © 2024/ Getty Images

Media, Advertising, Tech, limited-synd, netflix, streaming-wars

Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car

Mon, 12/02/2024 - 20:01

Tech Insider : Business, Politics

concept vision for new Jaguar cars — Jaguar debuted a concept car ahead of its all-electric vehicle lineup, seen here in "Miami Pink" and "London Blue."
Jaguar

Transportation, Jaguar, electric-vehicles, UK, EV, carmakers, jag

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Mon, 12/02/2024 - 13:04

Tech Insider : Business

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Advertising, regulation-a

A TikTok staffer shares 10 tips for getting more views and making more money on the platform

Mon, 12/02/2024 - 08:30

Tech Insider : Business

TikTok Creator Summit — A recent TikTok event outlined tips for creating better content.
Amanda Perelli/Business Insider

Media, Advertising, Tech, limited-synd, Creators, tiktok, creator-economy

How dating apps are changing in the wake of swiping fatigue and new startups emerging

Sun, 12/01/2024 - 08:11

Tech Insider : Business

An advertisement for the dating app Friend of a Friend that reads — New dating app Friend of a Friend plastered ads around New York City this summer.
Sydney Bradley/Business Insider

Media, Tech, Advertising, dating-apps, Tinder, Hinge, bumble

Canada is Google's latest antitrust legal challenger

Thu, 11/28/2024 - 21:41

Tech Insider : Business

Canada's antitrust watchdog said Thursday it is suing Google, the largest provider of adtech services in the country.

Roberto Machado Noa/Getty Images

Tech, google, Antitrust, Canada, Advertising

Walmart is betting this holiday movie can get you to spend more

Wed, 11/27/2024 - 09:58

Tech Insider : Business, Environment, Sports

Promo for — Walmart sponsored "Jingle Bell Love," a Roku Original movie.
Roku via Walmart

Media, Advertising, Retail, walmart, roku, branded-entertainment, Hollywood

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