Why Hollywood is paying this 17-year-old up to $20,000 to boost film trailers with TikTok edits

Tech Insider : Business, Style
Amid Mohamed of Viral Cartel Inc.
Amid Mohamed, 17, founded Viral Cartel Inc. in 2024.

Amid Mohamed

How Unilever's huge bet on influencers led to a creator economy gold rush

Tech Insider : Business, Economy
influencer

Deagreez/Getty Images

TikTok's new US owners won't control key parts of the business, according to a leaked memo

Tech Insider : Business, Technology
Larry Ellison
Larry Ellison is the executive chairman and chief technology officer of Oracle, the software company he founded in 1977.

Jay Hirano/SOPA Images/LightRocket via Getty Images

This influencer marketing company raised $15 million to fuel an M&A spree. Read its pitch deck.

Tech Insider : Business, Economy
Ubiquitous & Humanz employees in NYC on rooftop
Humanz recently acquired influencer marketing companies Bambassadors and Ubiquitous.

Ohad Kab

What job seekers and employers need to learn about AI and hiring, according to Indeed's top marketer

Tech Insider : Business, Technology
James Whitemore speaking on stage at Indeed Future Works 2025
Indeed's chief marketing officer James Whitemore, speaking at the company's 2025 Future Works event

Indeed

Fluency wants to use AI agents to transform advertising. See the pitch deck that helped it raise $40M.

Tech Insider : Business, Technology
Fluency
The Fluency team, from left: Mike Lane, CEO; Brian McVey, chief revenue officer; Eric Mayhew, president; and Scott Gale, chief technology officer.

Aaron Barton

Wins, setbacks, and rivalries: Inside Cindy Rose's first 100 days as CEO of ad giant WPP

Tech Insider : Business, Environment, Technology
cindy rose
Cindy Rose marked her 100th day as CEO of WPP this week. She faces a challenge in stabilizing an ad giant that has fallen behind its rivals and must adapt to the age of AI.

WPP/Jillian Edelstein

MrBeast reveals where he's placing his next video bets as viewers become 'numb' to spectacles and cash giveaways

Tech Insider : Business
NEW YORK, NEW YORK - DECEMBER 03: MrBeast speaks onstage during The New York Times DealBook Summit 2025 at Jazz at Lincoln Center on December 03, 2025 in New York City. (Photo by David Dee Delgado/Getty Images for The New York Times)
Jimmy Donaldson, a.k.a. MrBeast, is pushing to diversify away from the spectacle videos that made him famous.

David Dee Delgado/Getty Images for The New York Times

What Hollywood's real-life drama means for you

Tech Insider : Business, Technology
Paramount Pictures, Warner Bros and Netflix studios

Mario Tama; NurPhoto/ Getty Images

Everyone Hated the McDonald’s AI Christmas Ad So Much It Got Taken Down

Gizmodo
The McDonald's logo superimposed over a snowy town
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