How Coca-Cola's Fanta wants to use Hollywood to win Halloween

Tech Insider : Business
Promo of Coca-Cola's 2025 Haunted Fanta Factory, a partnership with Universal and Blumhouse.
With events like its Haunted Fanta Factory, a partnership with Universal and Blumhouse, Coca-Cola wants to own Halloween.

Coca-Cola

Friend CEO says it's been 'quite entertaining' after his AI companion startup spent $1 million on subway ads that were immediately defaced

Tech Insider : Business, Technology
Defaced Friend ad at Rockaway Station in New York City on October 3, 2025.
Defaced Friend ad in New York City on October 3, 2025.

Business Insider

Charlamagne Tha God says 'brand safety' has become a problem and advertisers should rethink it

Tech Insider : Business, Politics
LAS VEGAS, NEVADA - SEPTEMBER 19: (L-R) Ryan Seacrest and Charlamagne tha God speak onstage during the 2025 iHeartRadio Music Festival at T-Mobile Arena on September 19, 2025 in Las Vegas, Nevada. (Photo by Bryan Steffy/Getty Images)
Charlamagne tha God.

Bryan Steffy/Getty Images

Salesforce challenger Zeta Global is making its biggest-ever acquisition as it looks to corner the loyalty market

Tech Insider : Business
David Steinberg Zeta Global
David Steinberg's Zeta Global is making its 17th acquisition.

Zeta Global

MSNBC is doubling down on live events as it heads into the Versant spinoff

Tech Insider : Business, Sports
Lawrence O'Donnell & Rachel Maddow on stage at MSNBC Live: Democracy 2024
Lawrence O'Donnell and Rachel Maddow on stage at last year's MSNBC Live: Democracy 2024.

Ralph Bavaro/MSNBC

This startup wants to make buying streaming TV ads as easy as advertising on Google and Meta. See the pitch deck that helped it raise $50M.

Tech Insider : Business
Vibe cofounders
Vibe cofounders Franck Tetzlaff and Arthur Querou.

Vibe.co

How the reality giant behind 'Big Brother' and 'MasterChef' is using AI to win on YouTube

Tech Insider : Business
Gordon Ramsay preparing meet on the eighth season of
Gordon Ramsey-starring "MasterChef" is one of the scripted hits from Banijay.

Fox/Getty Images

Trump approved a $14 billion TikTok deal in an executive order, and employees have big questions

Tech Insider : Business
TikTok CEO Shou Chew speaks at the New York Times DealBook conference wearing a blue blazer and sitting in front of a blue background.
TikTok CEO Shou Chew.

Thos Robinson/Getty Images.

Disney is in a no-win situation — and Bob Iger's legacy depends on getting it right

Tech Insider : Politics, Business
Bob Iger with Jimmy Kimmel
Jimmy Kimmel is back on ABC, but Bob Iger still has to deal with the fallout from pulling him from the air and with other major challenges before his time at Disney is set to end.

Randy Holmes via Getty Images/Reuters

For professional sports leagues, the ad-supported streaming era provides a newfound business advantage

Tech Insider : Sports, Business, Style
Photo collage featuring vintage TV sets displaying baseball scenes, surrounded by popcorn, a foam finger, and other streaming-related icons and imagery.

Máximo Tuja for BI

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