ChatGPT is getting ads. Sam Altman once called them a 'last resort.'

Tech Insider : Business, Sports
Sam Altman
Sam Altman visits Jimmy Fallon.

: Todd Owyoung/NBC via Getty Images

How Semafor turned Washington into a profit center

Tech Insider : Politics, Business, Economy
Seamfor CEO Justin Smith speaks onstage at one of the news publisher's conference in Washington, DC, October 2025 in Washington, DC.
Semafor CEO Justin Smith says his company hosted close to 100 events in 2025. His ambition is to build a Washington, DC-based event that's supposed to rivals the annual Davos gathering in Switzerland.

Paul Morigi/Getty Images for Semafor

Creator income inequality is rising as top influencers rake in big paydays from brands

Tech Insider : Business, Economy, Style
Jimmy Donaldson, aka MrBeast, at
Top creator Jimmy Donaldson, a.k.a. MrBeast, at the "Beast Games" season 2 premiere.

JC Olivera/Variety via Getty Images

Creator economy M&A is 'back, baby.' Here's where an advisor thinks the deal heat will be in 2026.

Tech Insider : Business, Economy, Sports
James Creech is the founder of Quartermast Advisors, an M&A advisory firm.
James Creech is the founder of Quartermast Advisors, an M&A advisory firm.

Madison Ellis

Here's why you're seeing more A-list celebrities in ads than ever before

Tech Insider : Business, Environment, Sports
uber eats super bowl matthew mcconaughey
Matthew McConaughey starred in a Super Bowl ad for Uber Eats in 2025.

Uber Eats

Creators have broken through and become Hollywood's new power players

Tech Insider : Business, Economy, Sports
FORT LAUDERDALE, FLORIDA - MARCH 10: Influencer Mark Rober is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida. (Photo by Rich Storry/Getty Images)
Mark Rober is the latest YouTube star to get a Netflix deal.

Rich Storry/Getty Images

The unraveling of FaZe Clan spotlights the creator economy's biggest risk

Tech Insider : Business, Economy
Lil Uzi Vert performed at a party celebrating FaZe Clan's listing on the Nasdaq.
Lil Uzi Vert performed at a party celebrating FaZe Clan's listing on the Nasdaq.

Andrew Toth/Getty Images for FaZe Clan

These 13 creator economy startups pulled in about $2 billion in funding this year

Tech Insider : Business, Economy
ShopMy founders Harry Rein, Tiffany Lopinsky, and Chris Tinsley
ShopMy founders Harry Rein, Tiffany Lopinsky, and Chris Tinsley.

Courtesy of ShopMy

5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks

Tech Insider : Business, Style
Coca Cola AI ad
Coca-Cola's holiday ad, featuring AI, got mixed feedback.

YouTube/@Coca-Cola

Read 46 pitch decks that creator-economy startups used to raise millions of dollars

Tech Insider : Business, Crypto, Economy
Dub
Dub, a fintech startup that lets people copy influencers' stock trades, raised a $30 million Series A round in 2025.

Dub

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