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CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin

Tue, 06/25/2024 - 13:44

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Qualcomm moves quickly to deploy AI tools because "it's in our DNA," says CMO Don McGuire

Tue, 06/25/2024 - 13:31

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Marketing leaders have to help their companies keep pace with the rapidly changing worlds of their customers, says Elizabeth Rutledge, CMO of American Express

Tue, 06/25/2024 - 11:53

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Marketing is at the forefront of customer insights and the "voice of the client back to the business" says PwC global CMO Antonia Wade

Tue, 06/25/2024 - 10:15

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CMOs just starting want to be change agents, but Hilton's Mark Weinstein got started by focusing on what was already working

Tue, 06/25/2024 - 09:18

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The role of the CMO has grown more complex over the past five years says DoorDash CMO Kofi Amoo-Gottfried

Tue, 06/25/2024 - 08:32

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Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.

Tue, 06/25/2024 - 07:57

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Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn

Tue, 06/25/2024 - 07:44

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Gen Z's most trusted source for news: online comment sections

Tue, 06/25/2024 - 05:27

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Tech, Media, Discourse, Advertising, abanti-chowdhury, bi-illustration, Discourse

Taylor Swift was a "gift" to the NFL last season, but CMO Tim Ellis is focused on winning long-term fans

Mon, 06/24/2024 - 19:42

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