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AI tools like ChatGPT and DALL-E2 can provide marketers with creative ideas, save them time, and even generate imagery and video for content. But they also present risks such as inaccuracies, copyright infringement, and plagiarism. 

Thank goodness it's Thursday. I'm Diamond Naga Siu, and I miss working in offices: talking with colleagues, eating snacks, and taking in views.

But from a business perspective, these amenities aren't a priority anymore – not even in one of the top buildings in San Francisco.

• Only one-fifth of US adults believe that AI-generated content may not contain errors
• As the drive to combat burnout builds, Generative AI has inserted itself into low-risk functions
•  According to Morning Consult 52% of consumers believe that generative AI will stick around

Generative AI can already do much of the work and low-skilled labor that powers modern media and advertising.