Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.

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Gen Alpha skincare
Gen Alpha is driving a sales boom in skincare. But why are they buying antiaging products? (stock image)

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From IV treatments to cold plunges here are the biggest anti-aging trends sweeping the nation

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cold plunge
Cold plunges can boost the production of neurotransmitters with rejuvenizing effects.

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Botox injections are at an all-time high. Blame remote work.

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Illustration of a 3d Bust and hand holding a phone.
In a remote world, the hottest status symbol is your face. It's driving a Botox boom.

Pablo Declan for BI

The millionaire chasing immortality responds to people's criticism that he must be miserable

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Bryan Johnson
Bryan Johnson, a 45-year-old biotech founder, hopes to rewind the clock of his body a few decades through a program he started, called Project Blueprint.

Dustin Giallanza

Millionaire Bryan Johnson is making his anti-aging 'basics' available for $333 a month to 2,500 people

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Bryan Johnson.
Bryan Johnson.

Magdalena Wosinska

Millionaire Bryan Johnson who wants to live forever shares his recipes for anti-aging lunch and dessert

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A composite image of Bryan Johnson and his pre-blended meal.
For lunch, tech exec Bryan Johnson has a 'Super Veggie' bowl that includes a mix of boiled vegetables and lentils.

Magdalena Wosinska and Bryan Johnson

Tech execs like Bryan Johnson and Sam Altman are optimizing their diets to live longer. Here's what experts say to eat to expand your lifespan, from blueberries to red onions.

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blueberries
Blueberries contain anthocyanin — an antioxidant that gives the fruit its color and helps with cognitive function.

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A woman spending around $108 a month on health expenses is beating out a millionaire who spends $2 million per year in anti-aging 'Rejuvenation Olympics'

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Bryan Johnson
Bryan Johnson, a 45-year-old biotech founder, hopes to rewind the clock of his body a few decades through a program he started, called Project Blueprint.

Dustin Giallanza

Tech workers trying to live longer are turning to buzzy peptide treatments

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peptide therapy
Peptide therapies have taken off since the onset of the pandemic and the rise of weight loss drugs like Ozempic.

NurPhoto

OpenAI CEO Sam Altman says he worked so hard on building his first start-up with his ex-boyfriend that he got scurvy

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OpenAI CEO Sam Altman also attended the Sun Valley conference.
OpenAI CEO Sam Altman said he got scurvy after working too hard on his first start-up, Loopt.

Kevin Dietsch/Getty Images

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