I'm a CMO who uses a '10-80-10' rule with AI. It's transformed everything from photo shoots to customer feedback.

Tech Insider : Business
alan magee empire portfolio cmo
Empire Portfolio Group CMO Alan Magee is going deep on AI, using the tech to generate customer review feedback, spot data trends, and replace some photoshoots.

Duty Free Marketing

WPP's new CEO is shaking up the ad giant's business model. Here are 3 key takeaways on what her overhaul means for staff.

Tech Insider : Business, Style, Technology
cindy rose
Cindy Rose, the CEO of WPP.

WPP/Jillian Edelstein

  • WPP's new CEO, Cindy Rose, has set out her turnaround plan for the ailing ad giant.
  • She's simplifying WPP's structure and targeting about $676 million in cost savings.
  • Here's what her transformation strategy means for WPP's 98,000 staffers

WPP is entering a new era.

These 16 rising stars are helping brands like Disney and Nestlé navigate major changes in marketing

Tech Insider : Business, Sports
Photo collage featuring Rising stars of brand marketing (Katie Parkes, Zuri Godfrey, Bita Jedo and Benny Gee).

Alyssa Powell/BI

Seeking nominations for Business Insider's most innovative CMOs of 2026 list — submit entries by March 27

Tech Insider : Business
List thumbnail featuring headshot photos of: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny
From left: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny.

Alyssa Powell/BI

SpaceX ran a Starlink Super Bowl ad — a first for Elon Musk's business empire

Tech Insider : Business
SpaceX's Super Heavy booster as it returned to its launch site, with the sun rising in the background.
SpaceX made history by returning the Heavy Booster to its launch site.

SpaceX/Getty Images

An unexpected theme of this year's Super Bowl ads: tech glitches

Tech Insider : Business, Crypto, Style
Salesforce Mr Beast Super Bowl
Marc Benioff called Mr Beast "an absolute genius" for his Salesforce Super Bowl ad.

@Salesforce/YouTube screenshot

The Safer Bowl: With tensions running high, Super Bowl advertisers avoid politics and play for laughs

Tech Insider : Business, Politics, Style
Budweiser Super Bowl ad
Budweiser's Super Bowl ad depicts a blossoming friendship between a Clydesdale horse and a bald eagle.

Buedweiser

Bosch is betting the Mayor of Flavortown can help it make an emotional connection with Super Bowl viewers

Tech Insider : Business, Style
bosch guy fieri
Guy Fieri is starring in a Bosch Super Bowl ad.

Bosch

A longtime Paramount exec is stepping down as David Ellison's company shakes up its ads leadership

Tech Insider : Business
Ellison Para TV
David Ellison, pictured left, is the CEO of Paramount, which is losing a longtime ad sales executive who got his start at the company at CBS.

Patrick T. Fallon/AFP via Getty Images; Spencer Platt/Getty Images

OpenAI is building an 'integrity team' to prevent ChatGPT ads from going off the rails

Tech Insider : Business
chatgpt

Gareth Fuller/PA Images via Getty Images

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