AI-powered ad spend is set to soar 63% this year as brands ditch manual controls

Tech Insider : Business, Style
mark zuckerberg
AI-powered ad platforms, like Advantage+ from Mark Zuckerberg's Meta, are fueling a spending surge in the online ad market.

JOSH EDELSON/AFP via Getty Images

TikTok's global consumer marketing head is out as part of a new round of job cuts

Tech Insider : Business
The TikTok logo.

LONG WEI / Feature China/Future Publishing via Getty Images

Burger King went big on self-deprecating Oscars ads. Now it needs to prove it's fixed past missteps.

Tech Insider : Business
Burger King Oscars ads
Burger King's new ad campaign says the customer is king.

@BurgerKing/YouTube

Sky-high gas prices are already hitting the economy

Tech Insider : Economy, Business
A Mobile gas station at night with its lights on. Three cars are filling up.
Gas prices across America rose quickly amid growing tension in the Middle East, according to AAA.

FREDERIC J. BROWN/AFP via Getty Images

Inside ChatGPT's slow-motion ad rollout

Tech Insider : Business, Environment
OpenAI CEO Sam Altman
OpenAI CEO Sam Altman

Shelby Tauber/Reuters

I'm a CMO who thinks AI has brought a long-overdue reckoning for top marketers. Here's how I'm adapting for the future.

Tech Insider : Business
Teresa Barreira
Publicis Sapient CMO Teresa Barreira says the AI era is forcing 'a reckoning that is long overdue' for some top marketers.

Publicis Sapient

Google AI Overviews are more likely to talk smack about brands than ChatGPT is, according to new data

Tech Insider : Business, Style
AI apps on a phone screen

Philip Dulian/picture alliance via Getty Images

MrBeast is laying the groundwork for a new business helping others with ads and marketing

Tech Insider : Business
Jimmy Donaldson, known as Mr. Beast, on
Jimmy Donaldson — better known as Mr. Beast — is the biggest personality on the internet. His former manager says platforms like YouTube and TikTok are working to prevent another star breaking through in the same way.

: Weiss Eubanks/NBCUniversal via Getty Images

A top TikTok marketing exec is leaving to take a 'deliberate exhale'

Tech Insider : Business
Sofia Hernandez, TikTok's global head of marketing and partnerships.
Sofia Hernandez, TikTok's global head of marketing and partnerships.

Marcus Brandt/picture alliance via Getty Images.

Online ads just became the internet's biggest malware machine

Tech Insider : Business, Style
A hand typing.
There's another reason for consumers to dislike online ads.

Nicolas Armer/dpa via Reuters Connect

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