Apple's next CEO inherits a brand at its peak. Now comes the hard part.

Tech Insider : Business, Style
John Ternus
Apple's incoming CEO pick is a bet on going back to its hardware roots, but that could be less of a moat in the AI era.

Bloomberg/Getty Images

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Tech Insider : Business, Travel
A woman entering an Ulta beauty store
Ulta Beauty is using AI to scale personalization in its marketing, said Rachel Thornton, CMO at Adobe Enterprise.

David Paul Morris/Bloomberg via Getty Images

Read the pitch decks of 17 startups looking to disrupt advertising and marketing with AI

Tech Insider : Business, Economy, Travel
limy cofounders
Limy founders Aviv Shamny, CEO; Ido Riechman, CTO; Ido Zabarsky, COO.

Shiri Grupper.

This startup wants to replace marketing agencies with AI. Read the pitch deck it used to raise $4.5 million.

Tech Insider : Business
From left: Julius Körfgen, Marvin Abdel-Massih, and Lukas Vollmer, founders of Uplane, AI marketing startup.
From left: Uplane founders Julius Körfgen, Marvin Abdel-Massih, and Lukas Vollmer.

Uplane

Apple is getting serious about ads

Tech Insider : Business
Apple CEO Tim Cook
Tim Cook's Apple is upping the ante on ads.

Perry Knotts/Getty Images

Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Tech Insider : Sports, Business, Economy
Valvoline CMO Michael Kirtman
Valvoline Global's chief brand officer, Michael Kirtman, is leading the brand's first-ever FIFA World Cup sponsorship and marketing campaign.

Valvoline Global Operations

BeReal is on a charm offensive to recruit creators for its platform and connect them with advertisers

Tech Insider : Business
BeReal Zalando
A BeReal ad for the European online retailer Zalando.

BeReal

MrBeast wants to hire his first CMO. Here's what he's looking for.

Tech Insider : Business, Economy, Style
Jimmy Donaldson, a.k.a. MrBeast.
Jimmy Donaldson, a.k.a. MrBeast, is looking for a top marketer.

Michael M. Santiago/Getty Images

Advertising's new 'safety' fight

Tech Insider : Business, Sports
AI protestors
Demonstrators pictured outside OpenAI's UK offices. Marketers are similarly on a mission to push for more safeguards around AI tools.

Wiktor Szymanowicz/Future Publishing via Getty Images

This AI startup raised $4.5 million to help marketers fine-tune ads and respond to rivals. Read its pitch deck.

Tech Insider : Business, Style
Praneet Dutta and Joe Cheuk, founders of AI marketing tech startup Pomo
Pomo was founded by Praneet Dutta and Joe Cheuk.

Pomo

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