3 steps small-business owners can take to build successful (and affordable) influencer collaborations

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Influencer Collaboration

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Small-business owners still see value in paid ads. Here are their 3 tips for getting the most bang for your buck.

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Carrie Sporer
Carrie Sporer, the cofounder of Swair, has found paid ads to be effective for her business.

Courtesy of Carrie Sporer

Advertisers can't wait to spend serious money on Threads — as soon as Zuckerberg lets them

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Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent

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A woman at a desk with various marketing icons surrounding her

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Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets.

Marketing expert slams Elon Musk's chaotic Twitter rebrand as 'completely irrational'

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A worker dismantles at Twitter's sign at Twitter's corporate headquarters building in San Francisco
The sign at Twitter's San Francisco headquarters was dismantled on Monday.

REUTERS/Carlos Barria

The 'Barbie' movie could make as much money as it spent on months of elaborate marketing stunts in its first 3 days

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Margot Robbie as Barbie
Margot Robbie has been fully embodying Barbie in the run-up to the movie's release.

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Adidas says Kanye West 'mishandled' $75 million of funds that were supposed to be used for marketing the Yeezy collection

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The Adidas and Yeezy logos and Kanye West.
The Adidas and Yeezy logos and Kanye West.

Raymond Hall/GC Images; MEGA/GC Images

ChatGPT and Generative AI for Social Media Marketing: Reality, Hype, What's Next, and How to Prepare

Tech Insider

Many social media marketers are already experimenting with generative AI tools. However, these fascinating new tools aren't the solution for every marketing scenario. 

Attitudes of US Adults Toward the Use of Generative AI in Social Media, Jan 2023

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ChatGPT and Generative AI in Content Marketing: Reality, Hype, What's Next, and How to Prepare

Tech Insider

AI tools like ChatGPT and DALL-E2 can provide marketers with creative ideas, save them time, and even generate imagery and video for content. But they also present risks such as inaccuracies, copyright infringement, and plagiarism. 

AI Can Help Content Marketers But Can't Replace Them

Insider Intelligence

ChatGPT and Generative AI for Social Media Marketing: Reality, Hype, What's Next, and How to Prepare

Tech Insider

Many social media marketers are already experimenting with generative AI tools. However, these fascinating new tools aren't the solution for every marketing scenario. 

Attitudes of US Adults Toward the Use of Generative AI in Social Media, Jan 2023

Insider Intelligence

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