The race to unlock generative AI's benefits in retail marketing

Tech Insider
FILE PHOTO: A Carrefour logo is seen on a Carrefour Hypermarket store in Merignac near Bordeaux, France, September 19, 2019. REUTERS/Regis Duvignau
Carrefour is using GenAI to create product descriptions.

Reuters

Product giveaways are a win-win for small businesses and customers — founders share 3 ways to get the most from every one

Tech Insider
Wendy Wen wearing a brown sweater and holding a black-and-white dog.
Wendy Wen, the founder and CEO of Antelope Pets, which owns Bocce's Bakery.

Antelope Pets

How 2 successful small-business owners use YouTube for cheap, sustainable, SEO-driven marketing

Tech Insider
Photo Dielle Charon, wearing a dark blouse and gold earrings.
Dielle Charon, a sales coach.

Kaylee LaMoine

4 small-business owners who swear by podcast interviews explain why they're a marketing strategy worth prioritizing

Tech Insider
Photo of Paul Gunn Jr., wearing a black t-shirt.
Paul Gunn Jr., the founder and CEO of Kuog Inc.

Royce Carter

3 reasons short-form video is one of the best — and cheapest — marketing tools small businesses can use

Tech Insider
Krystal Allen, left, wearing a white sleeveless top in front of a bookcase and Vanessa Rissetto, left, wearing a blue blazer and black top.
Krystal Allen, the founder and CEO of K. Allen Consulting, left, and Vanessa Rissetto, the cofounder and CEO of Culina Health.

Courtesy of K. Allen Consulting and Lauren Anzevino

Accenture CMO Jill Kramer talks about how generative AI will enhance, not diminish, the power of marketing: video

Tech Insider

Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about how some marketers might feel threatened by the capabilities of generative AI.

I tried every marketing tool to build my small business but nothing worked until I went all in on SEO — within 2 years, I was making $1 million in annual revenue

Tech Insider
Headshot of Meredith Noble, who is wearing a gray shirt and floral cardigan.
Meredith Noble, cofounder of Learn Grant Writing.

Katie Oswald/Apt 5 Creative

The marketing failure that's going to kill us all

Tech Insider : Economy
Amid the rising tide of the ocean's waves are floating ephemera of environmental marketing: A large orange billboard that says
Campaigns to help the environment aren't working. We need better messaging.

Arantza Pena Popo/Insider

ServiceNow CMO Michael Park says marketing is "by far the most complex" function he has ever run: video

Tech Insider

Before Michael Park took over the CMO role at ServiceNow, he held leadership roles in sales and product. But he says marketing is "by far and away the most complex function I've ever run."

4 tips for small businesses to get more customer reviews — and what to do with the feedback

Tech Insider
Photo of the three cofounders of Platterful, with Caroline Elston in the center. The three are around a table with a charcuterie board and are holding glasses.
Caroline Elston, a cofounder of Platterful, with her cofounders.

Platterful

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