6 steps to building a successful small business, from brand identity to customer loyalty

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ChatGPT and Generative AI in Media and Advertising: With Use Cases Set, the Battle for Hearts and Minds Begins

Tech Insider
  • Only one-fifth of US adults believe that AI-generated content may not contain errors
  • As the drive to combat burnout builds, Generative AI has inserted itself into low-risk functions
  •  According to Morning Consult 52% of consumers believe that generative AI will stick around

Generative AI can already do much of the work and low-skilled labor that powers modern media and advertising.

ChatGPT and Generative AI for Social Media Marketing: Reality, Hype, What's Next, and How to Prepare

Tech Insider

Many social media marketers are already experimenting with generative AI tools. However, these fascinating new tools aren't the solution for every marketing scenario. 

Attitudes of US Adults Toward the Use of Generative AI in Social Media, Jan 2023

Insider Intelligence

Twitter's posthumous blue checks look a lot like necro-advertising, the legally questionable marketing strategy that uses dead celebrities to boost sales

Tech Insider
1954: EXCLUSIVE American actor Marilyn Monroe (1926 - 1962) emerges from a car, wearing a strapless white gown and white fur coat at the premiere of director Walter Lang's film 'There's No Business Like Show Business'. (Photo by M.

ChatGPT and Generative AI for Social Media Marketing: Reality, Hype, What's Next, and How to Prepare

Tech Insider

Many social media marketers are already experimenting with generative AI tools. However, these fascinating new tools aren't the solution for every marketing scenario. 

Attitudes of US Adults Toward the Use of Generative AI in Social Media, Jan 2023

Insider Intelligence

Seeking nominations for the most innovative CMOs in 2023 — submit by April 28

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DoorDash_Kofi Amoo-Gottfried.jpg
DoorDash CMO Kofi Amoo-Gottfried was one of the most innovative CMOs of 2022.

DoorDash

ChatGPT and Generative AI for Social Media Marketing: Reality, Hype, What's Next, and How to Prepare

Tech Insider

Many social media marketers are already experimenting with generative AI tools. However, these fascinating new tools aren't the solution for every marketing scenario. 

Attitudes of US Adults Toward the Use of Generative AI in Social Media, Jan 2023

Insider Intelligence

I use these 5 ChatGPT hacks to cut my workload by 8 hours a week. Here's the exact wording of my prompts.

Tech Insider
A headshot of Ashley Couto smiling while holding a disco ball on the top of her head.
Ashley Couto is freelance writer and brand officer for a small business.

Ashley Couto

A small, specialty water brand created a customer loyalty program to thank consumers, and it led to a 90% repurchase rate

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Customers saved a New York bar after it nearly shut down over rising rents. Its owner learned community is key to building a successful small business.

Tech Insider
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