3 ChatGPT tips that have helped small-business owners nail their marketing copy — and still keep the 'human touch'

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Headshot of Haley Spade wearing a pink blouse and a gold necklace
Haley Slade, the founder and CEO of Slade Copy House.

Eastern Ray Collective

2 female small-business founders share how they cracked the code on successful lead magnets — a win-win for your customers and company profits

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Headshots of Ashley Louise wearing a blue blazer against a pink background and Jenn Robbins wearing a pink and purple floral shirt and glasses
Ashley Louise, left, a cofounder and the CEO of Ladies Get Paid, and Jenn Robbins, the founder of The Flexible Funnel Studio.

KT

Budweiser says it has stopped chopping the tails of the iconic Clydesdale horses used in its commercials and promotions

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Budweiser Clydesdales
The Budweiser Clydesdales parade around the field in an Opening Day tradition at Busch Stadium before the St. Louis Cardinals and San Diego Padres' MLB National League baseball game in St. Louis, Missouri, March 31, 2011.

REUTERS/Sarah Conard

Seeking nominations for rising stars in influencer marketing in the US and the UK

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TikTok app logo is seen in this illustration taken, August 22, 2022
TikTok app logo is seen in this illustration taken, August 22, 2022

Dado Ruvic/REUTERS

Activewear and luxury brands are pushing ahead with Web3 innovation, while other marketers are still on the sidelines

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Examples of Dispatch's sales asset
Dispatch provides a way for users to make purchases in games and websites without navigating to another site.

Courtesy of Dispatch

Victoria's Secret is getting slammed by Skims fans online. They're accusing the brand of ripping off Kim Kardashian's campaign.

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composiite image of supermodels posing for Victoria's Secret
Gisele Bündchen, Paloma Elsesser, and Naomi Campbell modeled for a new Victoria's Secret campaign.

Courtesy Victoria's Secret

3 steps small-business owners can take to build successful (and affordable) influencer collaborations

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Influencer Collaboration

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Small-business owners still see value in paid ads. Here are their 3 tips for getting the most bang for your buck.

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Carrie Sporer
Carrie Sporer, the cofounder of Swair, has found paid ads to be effective for her business.

Courtesy of Carrie Sporer

Advertisers can't wait to spend serious money on Threads — as soon as Zuckerberg lets them

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NurPhoto / Getty Images

Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent

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A woman at a desk with various marketing icons surrounding her

Verónica Grech for Insider

Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets.

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