AI allows marketers to make data-driven decisions faster, says NICE CMO Einat Weiss

Tech Insider

Einat Weiss has been the CMO of NICE for the last four years, and she started her career on the tech and product side. So, she has a firm understanding of how the marketing space can utilize an emerging technology like AI. 

Klarna CEO faces backlash for saying AI let marketing team 'half the size it was last year' do more work, saving millions

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Klarna CEO Sebastian Siemiatkowski
Klarna CEO Sebastian Siemiatkowski faced criticism for saying AI has helped the company's marketing team, which is "half the size it was last year," produce more work.

David M. Benett/Getty Images for Klarna

I had nightmares and started drinking heavily because I was so burned out at work. Quitting was the only way out.

Tech Insider
Shelley Paxton, a woman smiling in a cheetah print jacket
Shelley Paxton was the chief marketing officer at Harley Davidson but suffered from severe burnout.

Lena Jackson

Everyone's talking about AI, but marketers shouldn't overlook other emerging tech innovations like 5G and robotics

Tech Insider : Technology
Tim Cook with the Apple Vision Pro at an unveiling event
Technology innovation like the Apple Vision Pro are important for marketers to understand and incorporate into their strategies.

Justin Sullivan/Getty Images

CMO Insider

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Track with a business person running uphill on a looped section of the track

Joey Guidone for BI

The role of chief marketing officer has never been more complex than it is today.

Digital transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting.

How to price sponsored posts as a college athlete and more NIL takeaways from an influencer-marketing presentation

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Bronny James
USC basketball player Bronny James.

Christian Petersen/Getty Images

Apple pulls iPad ad that it says 'missed the mark'

Tech Insider
Tim Cook about to be crushed by a hydraulic press
Apple has apologized for its ad that showed art supplies getting crushed in a hydraulic press. CEO Tim Cook shared it online before facing withering criticism.

Justin Sullivan/Getty Images; iStock; Rebecca Zisser/BI

Emotion could be a better way to measure brand value

Tech Insider
Equinox ad sweaty arm next to mouth with pomegranate seeds
Equinox's "Want it All" campaign taps into an emotional connection with consumers.

Equinox

While some companies are cutting the CMO role, Gen Z marketers still strive for the top job

Tech Insider
Side-by-side headshots of Piper Phillips and Lindsey Hyams
Piper Phillips (left) and Lindsey Hyams (right) spoke to BI about the role of marketers in a changing professional landscape.

Courtesy of Piper Phillips and Lindsey Hyams

How America stopped caring about quality and learned to embrace 'customer satisfaction'

Tech Insider
A distraught guy in between survey faces

Nick Little for BI

All I can really say about the appointment at my kid's allergist is that it occurred. We waited weeks to get in, got some tests, received a diagnosis and a treatment plan, had a weird insurance thing that wasted our time. American healthcare took place.

Then I got a survey. 

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