Apple pulls iPad ad that it says 'missed the mark'

Tech Insider
Tim Cook about to be crushed by a hydraulic press
Apple has apologized for its ad that showed art supplies getting crushed in a hydraulic press. CEO Tim Cook shared it online before facing withering criticism.

Justin Sullivan/Getty Images; iStock; Rebecca Zisser/BI

Emotion could be a better way to measure brand value

Tech Insider
Equinox ad sweaty arm next to mouth with pomegranate seeds
Equinox's "Want it All" campaign taps into an emotional connection with consumers.

Equinox

While some companies are cutting the CMO role, Gen Z marketers still strive for the top job

Tech Insider
Side-by-side headshots of Piper Phillips and Lindsey Hyams
Piper Phillips (left) and Lindsey Hyams (right) spoke to BI about the role of marketers in a changing professional landscape.

Courtesy of Piper Phillips and Lindsey Hyams

How America stopped caring about quality and learned to embrace 'customer satisfaction'

Tech Insider
A distraught guy in between survey faces

Nick Little for BI

All I can really say about the appointment at my kid's allergist is that it occurred. We waited weeks to get in, got some tests, received a diagnosis and a treatment plan, had a weird insurance thing that wasted our time. American healthcare took place.

Then I got a survey. 

'Civil War' should be a controversial movie. But no one should be upset about its marketing.

Tech Insider
A scene from the 2024 movie Civil War
An (actual) scene from A24's "Civil War" — not featured in the posters that are sparking controversy.

A24

McDonald's new marketing: Billboards that smell like its French fries

Tech Insider
A chicken sandwich, french fries, a Big Mac box, and a soda on a tray.
McDonald's meal.

Patcharaporn Puttipon2465/Shutterstock

The solar eclipse is causing a flurry of excitement, and businesses want to cash in. Here are some of the best promotions and tie-ins.

Tech Insider : Economy
dollar bill with glasses

Chelsea Jia Feng/BI

I was poached, then laid off 60 days later. I was embarrassed to talk about it, but doing so helped me get my next job.

Tech Insider
Amanda Nielsen camping
Amanda Nielsen was let go from her her job two months after she was poached from another company.

Amanda Nielsen

Seeking nominations for the most innovative CMOs in 2024 — submit by April 30

Tech Insider
Raja Rajamannar, cheif marketing officer, Mastercard
Raja Rajamannar, chief marketing officer, Mastercard.

Mastercard

I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy

Tech Insider
Photo collage featuring Marcus Collins, Beyoncé, a laptop, and three little bees representing the Beehive
Marcus Collins oversaw Beyoncé's digital ads and social media for a year.

Marcus Collins; Kevin Mazur/Getty Images for Parkwood; Alyssa Powell/BI

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