Adidas' new CEO came out swinging during his first press conference, calling out Nike's lack of innovation and defending the three stripes

Tech Insider : Sports
Bjørn Gulden came out swinging in his first analyst call and press conference as CEO of Adidas.
Bjørn Gulden came out swinging in his first analyst call and press conference as CEO of Adidas.

Christof Stache/AFP/Getty Images

The Nike and Tiffany & Co. sneaker release is the perfect example of what's wrong with buying popular shoes right now

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Nike Air Force 1 Tiffany & Co
The Nike Air Force 1 Low Tiffany & Co. "1837" retailed at $400.

Tiffany & Co

Nike taps Twitter's former head of diversity as next chief DEI officer

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Nike's world headquarters
Nike has a new DEI lead.

Courtesy Nike

Nike and Adidas veterans reveal how to get your foot in the door in the sneaker industry

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Sneaker Industry veterans Bimma Williams, Sean Williams, Chris Dixon, Vicki Ng, and D'Wayne Edwards against a green background with a pattern made of silhouettes of various sneakers
From left: Bimma Williams, Sean Williams, Chris Dixon, Vicki Ng, and D'Wayne Edwards.

Claima; SOLEcial Studies; Cnstnt Dvlpmnt; Adidas; Pensole Lewis College; Marianne Ayala/Insider

Nike, loaded with new products, is already reaping the benefits of Adidas' struggles after the abrupt end of its Yeezy business

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Nike Customers walk past a Nike store in Shanghai, China
Nike is in prime position to gain market share amid Adidas' struggles.

CFOTO/Future Publishing via Getty Images

Judge nixes Nike's attempt to close the courtroom as key details are discussed in lawsuit filed by former NFL player Odell Beckham Jr.

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Odell Beckham Jr. wore Nike cleats in the Super Bowl in February 2022. By the end of the year, Beckham's relationship with Nike soured.
Odell Beckham Jr. wore Nike cleats in the Super Bowl in February 2022. By the end of the year, Beckham's relationship with Nike soured.

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Nike is doubling down on litigation in a fierce battle to protect its patents and trademarks. Here's every brand it has sued in recent years.

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3d illustration of a big shoe is stomping out little shoes on a grass field
Nike's recent legal efforts include taking action against several companies that it says infringe on its Air Jordan 1 trademarks.

Arif Qazi/Insider

Some Nike recruiters say they were laid off in the wake of the tech chief's departure

Tech Insider : Technology
Silhouettes of shoppers against a white background with Nike shoes on display.
Four Nike tech recruiters said Tuesday in posts to LinkedIn that they were laid off.

AP Photo/Julia Nikhinson

6 sneakers Michael Jordan wore during game-clinching NBA Finals games are about to go on sale — and the price could set a record

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Sotheby's this week will offer a collection of championship game-worn Air Jordans for sale.
Sotheby's this week will offer a collection of championship game-worn Air Jordans for sale.

Sotheby's

Nike is battling theft in stores, warehouses, and even trains

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Nike's work to address organized retail theft includes working more closely with city officials in Portland.
Nike's work to address organized retail theft includes working more closely with city officials in Portland.

Justin Sullivan/Getty Images

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