Meet the typical Adidas US customer, a 20-something who earns just under $100,000 and looks to Adidas for fashion and fitness apparel

Tech Insider
Adidas customer wait outside store in Argentina
Adidas, launched in 1949, employs over 59,000 employees.

Juan Mabromata/AFP via Getty Images

Nike Air Max Day is Sunday. Here's how the huge sneaker holiday, known for hyped drops, got its start.

Tech Insider
Nike Air Max 97 Silver Bullet and Gold Bullet
Nike's large catalog of classic Air Max sneakers includes the Air Max 97, Air Max 95, and Air Max 90.

Christian Vierig/Getty Images

A TikTok ban is inevitable and that spells trouble for US stocks, Gene Munster says

Tech Insider
Hand holding a phone with a TikTok logo on the screen. Background is purple.
You can see who views your TikTok profile, but others can see you too.

SOPA Images/Getty Images

Beyoncé's time with Adidas is reportedly over

Tech Insider
Beyoncé and Adidas are ending their partnership, the Hollywood Reporter wrote on Thursday.
Beyoncé and Adidas are ending their partnership, the Hollywood Reporter wrote on Thursday.

Michael Kovac/Getty Images/The Recording Academy

Is this the sneaker Gen Z has been asking for? Nike seems to think so.

Tech Insider
Nike Air Max Pulse
Nike's sneaker for Gen Z

Nike

Nike has slowed hiring, and expects the slowdown to continue into June

Tech Insider
Nike Customers walk past a Nike store in Shanghai, China
Nike has slowed down hiring.

CFOTO/Future Publishing via Getty Images

Nike CEO highlights direct-to-consumer strategy the day after the company's big Foot Locker announcement

Tech Insider
John Donahoe
Nike CEO John Donahoe touted the company's direct-to-consumer efforts ahead of its earnings call.

Nadine Rupp/Stringer/Getty Images

Foot Locker to close 400 mall stores as it shifts focus to niche shops for sneakerheads, kids, and higher-income shoppers

Tech Insider
A Foot Locker store in a mall
Foot Locker plans to close more than 400 stores.

Creative Touch Imaging Ltd./NurPhoto via Getty Images

Foot Locker touts a renewed partnership with Nike — but it still won't get the hottest sneaker releases

Tech Insider : Sports
Outside of a Foot Locker store in Miami
Foot Locker expects to grow revenue from Nike sales to be between 55% and 60% of total revenue by 2026.

Universal Images Group Editorial

All the latest Nike organization changes as the company shakes up its technology, diversity, Asia, and women’s departments

Tech Insider
Nike has named new leaders of several business areas, including its women's business.
Nike has named new leaders of several business areas, including its women's business.

Jakub Porzycki/NurPhoto/Getty Images

Subscribe to Nike