Gen Z loves the same brand that teens have loved for over a decade

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Nike remains the most popular sneaker brand for teenagers, according to the most recent Piper Sandler survey.
Nike remains the most popular sneaker brand for teenagers, according to the most recent Piper Sandler survey.

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Starbucks union is using billboards, a brass band, and a butter sculpture to pressure board members from Nike, Land O'Lakes and Lego

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Starbucks workers on strike in Minnesota
Starbucks workers on strike in Minnesota.

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Meet the typical Adidas US customer, a 20-something who earns just under $100,000 and looks to Adidas for fashion and fitness apparel

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Adidas customer wait outside store in Argentina
Adidas, launched in 1949, employs over 59,000 employees.

Juan Mabromata/AFP via Getty Images

Nike Air Max Day is Sunday. Here's how the huge sneaker holiday, known for hyped drops, got its start.

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Nike Air Max 97 Silver Bullet and Gold Bullet
Nike's large catalog of classic Air Max sneakers includes the Air Max 97, Air Max 95, and Air Max 90.

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A TikTok ban is inevitable and that spells trouble for US stocks, Gene Munster says

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Hand holding a phone with a TikTok logo on the screen. Background is purple.
You can see who views your TikTok profile, but others can see you too.

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Beyoncé's time with Adidas is reportedly over

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Beyoncé and Adidas are ending their partnership, the Hollywood Reporter wrote on Thursday.
Beyoncé and Adidas are ending their partnership, the Hollywood Reporter wrote on Thursday.

Michael Kovac/Getty Images/The Recording Academy

Is this the sneaker Gen Z has been asking for? Nike seems to think so.

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Nike Air Max Pulse
Nike's sneaker for Gen Z

Nike

Nike has slowed hiring, and expects the slowdown to continue into June

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Nike Customers walk past a Nike store in Shanghai, China
Nike has slowed down hiring.

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Nike CEO highlights direct-to-consumer strategy the day after the company's big Foot Locker announcement

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John Donahoe
Nike CEO John Donahoe touted the company's direct-to-consumer efforts ahead of its earnings call.

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Foot Locker to close 400 mall stores as it shifts focus to niche shops for sneakerheads, kids, and higher-income shoppers

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A Foot Locker store in a mall
Foot Locker plans to close more than 400 stores.

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