Brian Niccol said a Reddit thread of people interviewing for his company showed him that his 'Back to Starbucks' plan was working

Tech Insider : Business
Starbucks CEO Brian Niccol at Fast Company conference
Starbucks CEO Brian Niccol said Luckin Coffee is forcing product innovation.

Eugene Gologursky/Getty Images for Fast Company

These quotes reveal how Lululemon's founder really feels about the athleisure brand

Tech Insider : Business
Lululemon founder chip wilson
Chip Wilson stepped down from the CEO role at Lululemon in 2013.

Jim Bennett/Getty Images

Inside the rise, fall, and resurrection of Toys R Us, the chain that once commanded a quarter of the toy market

Tech Insider : Business
The entrance to a Toys R Us store with a lighted sign above and dark-colored SUVs and some shopping carts in the parking lot.
Toys R Us was one of the dominant toy retailers of the 1990s and early 2000s.

Artur Widak/NurPhoto via Getty Images

Brian Niccol said he wants Starbucks to feel like the coffee shop from 'Friends'

Tech Insider : Business
Customers leave a Starbucks Coffee shop on September 25, 2025 in Corte Madera, California.
Brian Niccol said he wanted Starbucks to feel like the coffee shop from "Friends."

Justin Sullivan/Getty Images

Companies are slashing middle management. Jamba Juice's former CEO says it is crucial for success.

Tech Insider : Business, Technology
Illuminated circular Jamba Juice sign inside shopping mall, San Francisco, California, August 19, 2025.
Jamba Juice's former CEO said middle management is important for maintaining company culture.

Smith Collection/Gado/Getty Images

$400,000 worth of lobsters bound for Costco locations in the US were stolen in the latest high-profile cargo theft

Tech Insider : Business, Economy, Technology
North Atlantic right whales and lobstermen entangled, could on-demand fishing gear help
A $400,000 lobster shipment was stolen en route to Costco stores in Illinois and Minnesota.

LAUREN OWENS LAMBERT/REUTERS

Meet Lululemon founder Chip Wilson, who just launched a proxy fight to shake up the athleisure giant's board

Tech Insider : Business, Sports
chip wilson on stage with mic, smiling, wearing black jeans and black t shirt
Lululemon founder Chip Wilson in 2017.

Jim Bennett/Getty Images

6 home-decor items you should always buy at TJ Maxx, according to an interior designer

Tech Insider : Business, Style
tj maxx shopping carts
From wooden accents to throw blankets, these are the home-decor pieces an interior decorator buys at T.J. Maxx.

UCG/UCG/Universal Images Group via Getty Images

I visited Target's newly remodeled SoHo store, designed to showcase its style. It was a whole new experience.

Tech Insider : Business, Style
Jordan Hart
I ventured to SoHo to see the refreshed Target store.

Jordan Hart/Business Insider

Starbucks made a lot of changes in 2025. Some were great — but one was terrible.

Tech Insider : Business, Environment
Starbucks drink with whipped cream
A fancy Starbucks coffee drink with whipped cream

Lauren DeCicca/Getty Images

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