Authenticity to oneself and one's brand are they keys to success, says Aba Blankson, CMO of NAACP

Tech Insider
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How YouTube became a TV powerhouse and how much ad revenue it makes

Tech Insider
MrBeast
YouTube star MrBeast.

Alberto E. Rodriguez/Getty Images

"Go bold. And when you think you're being bold, go even bolder." The best advice Moira Gilchrist of PMI received.

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Read the original article on Business Insider

Elon Musk really wants advertisers' money. But he also wants to keep tweeting. He can't have both.

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Elon Musk at the Cannes advertising conference, June 2024
Elon Musk wants to woo advertisers back to Twitter/X.

Marc Piasecki/Getty Images

We now know just how much money Elon Musk's X made after his takeover — and it's a lot less than before his purchase

Tech Insider
Elon Musk sitting down

Michael M. Santiago/Getty

Tracking how many ads I saw in a single day made me realize I don't really mind them

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Ads graphic
Most of the ads I saw were on social media and I didn't mind them.

chokkicx/Getty

Business Insider's most innovative CMOs of 2024

Tech Insider
Business Insider's most innovative CMOs of 2024 from left: Mayur Gupta, Kim Chappell, Kory Marchisotto, Asad Ayaz and Jonnie Cahill
From left: Mayur Gupta, Kim Chappell, Kory Marchisotto, Asad Ayaz and Jonnie Cahill

BI

  • CMOs are under increased pressure to grow their brands while reaching new audiences.

YouTube Tests New Kind of Unskippable Ad

Gizmodo

YouTube appears to be stepping up its long war on ad blockers this week.

Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry

Tech Insider
Mathieu Roche, CEO of ID5
Mathieu Roche, CEO of ID5.

ID5

Seeking nominations for the top VCs backing the creator economy in 2024

Tech Insider
Creator economy VCs from left to right: Jenny He, Marlon Nichols, Paige Finn Doherty, Wayne Hu
Top VCs funding creator economy startups in 2023 from left to right: Jenny He, Marlon Nichols, Paige Finn Doherty, and Wayne Hu

Courtesy of Position Ventures; MaC Venture Capital; Behind Genius Ventures; Signal Fire; Sydney Bradley/Insider

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