Netflix's ads chief describes the area of the business she's most excited about and why

Tech Insider : Business, Sports
Amy Reinhard, ads president, Netflix
Amy Reinhard is Netflix's ads president.

Alberto Rodriguez/Variety via Getty Images

This year's Coca-Cola holiday ad exposes one of the biggest problems with AI-generated video

Tech Insider : Business, Technology
Coca Cola AI ad
Coca-Cola said it used tools such as OpenAI's Sora, Google's Veo 3, and Luma AI to create the ad.

YouTube/@Coca-Cola

How 'Never Trump' Republicans built a profitable media company by turning on their cameras

Tech Insider : Politics, Politics, Business
Donald Trump on a camera lens
Donald Trump is always on camera. The Bulwark figured out that it could be a success by turning on its cameras, too.

Kevin Dietsch/Getty Images

Disney is fighting an uphill battle against Google's YouTube TV — but has its own advantages

Tech Insider : Business, Economy, Sports
ESPN and Disney logo.
ESPN is at the center of Disney's spat with YouTube TV.

Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images

The YouTuber behind the Timothée Chalamet look-alike contest is launching a marketing startup. Here are the details.

Tech Insider : Business
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.

CJ Sanciangco; Pufferfish

Canadians take to social media to debate their prime minister's apology to Trump over anti-tariffs ad

Tech Insider : Politics, Business
Ontario Premier Doug Ford (left) and Canadian Prime Minister Mark Carney (right)
Ontario Premier Doug Ford (left) and Canadian Prime Minister Mark Carney (right)

DAVE CHAN/AFP via Getty Images

Mars is set to eliminate the role of its top media exec

Tech Insider : Business
Ron Amram
Mars is set to eliminate its top media role, held by Ron Amram.

Rob Kim/Getty Images for Advertising Week New York

Some marketers are proudly touting anti-AI campaigns, but those promises could put them in a tricky spot down the road

Tech Insider : Business, Crypto, Technology
The Heineken ad spoofing Friend is pictured in New York City.

Heineken

The hot new trend in marketing: hating on AI

Tech Insider : Business, Environment, Technology
Aerie, Polaroid and Heiniken

Bloomberg via Getty Images/AS project/Shutterstock/ Justin Sullivan/Getty Images

Soapy, low-cost micro dramas are exploding in the US, challenging Hollywood streamers like Peacock and HBO

Tech Insider : Business, Style
Photo collage featuring a scene from DramaBox's show Young Elite, surrounded by the DramaBox and ReelShort app icons, a vintage television, and a black empty Hollywood slate board, with floating
Fox and others in Hollywood are moving to capitalize on low-cost verticals.

DramaBox; ReelShort; Getty Images; Alyssa Powell/BI

Subscribe to Advertising