Lowe's is betting on MrBeast to drive 'lipstick effect' sales

Tech Insider : Business
mrbeast Lowe's
MrBeast and Lowe's are teaming up.

Lowe's

Roblox just hired an Amazon exec to unlock its next phase of growth

Tech Insider : Business, Style, Technology
Roblox
Roblox has hired its first-ever chief growth officer. The company has set out a long-term vision to capture 10% of the global gaming content market.

Jean-Christophe VERHAEGEN / AFP via Getty Images

What CMOs actually want from TV during the industry's big pitch week

Tech Insider : Business, Environment, Sports
tom brady fox upfront
Tom Brady was at the Fox upfront in New York City, touting the network's sports lineup. Live sports are among the few remaining mass-reach vehicles on TV for CMOs.

Frank Micelotta/FOX via Getty Images

MrBeast is wooing big advertisers at an invite-only gathering in NYC. Here's what he's planning.

Tech Insider : Business, Economy, Style
NEW YORK, NEW YORK - APRIL 22: (L-R) Jimmy Donaldson, aka MrBeast and Jeff Housenbold attend the 2026 TIME100 Summit at Jazz at Lincoln Center on April 22, 2026 in New York City. (Photo by Craig Barritt/Getty Images for TIME)
Jimmy Donaldson, aka MrBeast, and Jeff Housenbold are making their pitch to advertisers on May 12.

Craig Barritt/Getty Images for TIME

Beer sales have declined, and the World Cup is a big opportunity to get Americans chugging again

Tech Insider : Sports, Business
coors light ad
Coors Light owner Molson Coors is readying its largest marketing spend on a live sporting event for a decade for this year's World Cup.

Molson Coors

Duolingo dials back its 'unhinged' marketing

Tech Insider : Business
Duo, the mascot for the language-learning app Duolingo, appears on the red carpet at a TikTok event.
Learning app Duolingo has 17 million followers on TikTok, where its owl mascot plays a starring role. Duolingo is rethinking its TikTok strategy after seeing declines in organic reach.

Isa Foltin/TikTok via Getty Images

Apple's next CEO inherits a brand at its peak. Now comes the hard part.

Tech Insider : Business, Style
John Ternus
Apple's incoming CEO pick is a bet on going back to its hardware roots, but that could be less of a moat in the AI era.

Bloomberg/Getty Images

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Tech Insider : Business, Travel
A woman entering an Ulta beauty store
Ulta Beauty is using AI to scale personalization in its marketing, said Rachel Thornton, CMO at Adobe Enterprise.

David Paul Morris/Bloomberg via Getty Images

Apple is getting serious about ads

Tech Insider : Business
Apple CEO Tim Cook
Tim Cook's Apple is upping the ante on ads.

Perry Knotts/Getty Images

Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Tech Insider : Sports, Business, Economy
Valvoline CMO Michael Kirtman
Valvoline Global's chief brand officer, Michael Kirtman, is leading the brand's first-ever FIFA World Cup sponsorship and marketing campaign.

Valvoline Global Operations

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