I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.

Tech Insider : Business, Travel
leslie walsh episode four
Leslie Walsh, head of product strategy and development at Episode Four, explains how the agency uses AI 'hallucinations' to come up with creative advertising ideas.

Andrew Miller

How Tubi thinks its free NFL stream on Thanksgiving can hook football fans on its quirky shows

Tech Insider : Business, Sports
Tubi football movie photo
Tubi is unveiling the football rom-com movie "Sidelined 2: Intercepted" as it airs its Thanksgiving NFL game.

Tubi

A Madison Avenue makeover: Omnicom's $9 billion merger with IPG is complete

Tech Insider : Business, Technology
omnicom john wren
John Wren's Omnicom has completed its takeover of fellow advertising giant IPG.

Dominique Charriau/Getty Images

Meta's CMO says Big Tech's soaring spending on AI is 'aggressive, but not crazy'

Tech Insider : Business, Crypto, Technology
alex schultz meta
Alex Schultz is Meta's CMO.

Alex Broadway/Sportsfile for Web Summit via Getty Images

A former WPP exec is suing the ad agency giant, claiming he was fired after flagging an alleged kickback operation

Tech Insider : Business, Sports
WPP logo world trade center
WPP, whose 3 World Trade Center, New York City, office is depicted in this photo, is being sued by a former executive who was fired from the advertising company this year.

: Plexi Images/GHI/UCG/Universal Images Group via Getty Images

PayPal's chief corporate affairs officer on how Venmo is helping college athletes get paid, and the rise of agentic commerce

Tech Insider : Business, Sports
PayPal chief corporate affairs officer
Amy Bonitanibus is PayPal's chief corporate affairs officer

Business Insider

Advertisers are stuck in the middle of the Disney-YouTube TV showdown, and they want answers

Tech Insider : Business, Sports
eagles packers
The Eagles will take on the Packers in the next "Monday Night Football" matchup.

Kara Durrette/Getty Images

I'm the CMO of fintech Chime. AI has helped us make ads 60% faster and rely less on agencies.

Tech Insider : Business, Style, Technology
Chime CMO Vineet Mehra
Vineet Mehra is Chime's CMO and leaning into AI.

Chime

This year's Coca-Cola holiday ad exposes one of the biggest problems with AI-generated video

Tech Insider : Business, Technology
Coca Cola AI ad
Coca-Cola said it used tools such as OpenAI's Sora, Google's Veo 3, and Luma AI to create the ad.

YouTube/@Coca-Cola

The YouTuber behind the Timothée Chalamet look-alike contest is launching a marketing startup. Here are the details.

Tech Insider : Business
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.

CJ Sanciangco; Pufferfish

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