Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen

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How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization

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How the CMO role has evolved, according to Haleon's Katie Williams

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"Go bold. And when you think you're being bold, go even bolder." The best advice Moira Gilchrist of PMI received.

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I quit bartending at Twin Peaks to start my marketing career. Within 3 years, I was a CMO earning double my former income.

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a woman in a black outfit standing in a brown field
Brittany Betts is a marketing professional in Nashville.

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Don't try to turn your passion into a job or pay for private school, says business guru Scott Galloway

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Scott Galloway, lecturer in marketing at New York University
Scott Galloway, lecturer in marketing at New York University.

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AI allows marketers to make data-driven decisions faster, says NICE CMO Einat Weiss

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Einat Weiss has been the CMO of NICE for the last four years, and she started her career on the tech and product side. So, she has a firm understanding of how the marketing space can utilize an emerging technology like AI. 

Klarna CEO faces backlash for saying AI let marketing team 'half the size it was last year' do more work, saving millions

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Klarna CEO Sebastian Siemiatkowski
Klarna CEO Sebastian Siemiatkowski faced criticism for saying AI has helped the company's marketing team, which is "half the size it was last year," produce more work.

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I had nightmares and started drinking heavily because I was so burned out at work. Quitting was the only way out.

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Shelley Paxton, a woman smiling in a cheetah print jacket
Shelley Paxton was the chief marketing officer at Harley Davidson but suffered from severe burnout.

Lena Jackson

Everyone's talking about AI, but marketers shouldn't overlook other emerging tech innovations like 5G and robotics

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Tim Cook with the Apple Vision Pro at an unveiling event
Technology innovation like the Apple Vision Pro are important for marketers to understand and incorporate into their strategies.

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