How the CMO role has evolved, according to Haleon's Katie Williams

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"Go bold. And when you think you're being bold, go even bolder." The best advice Moira Gilchrist of PMI received.

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Read the original article on Business Insider

I quit bartending at Twin Peaks to start my marketing career. Within 3 years, I was a CMO earning double my former income.

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a woman in a black outfit standing in a brown field
Brittany Betts is a marketing professional in Nashville.

Dahlia Orchid Photography

Don't try to turn your passion into a job or pay for private school, says business guru Scott Galloway

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Scott Galloway, lecturer in marketing at New York University
Scott Galloway, lecturer in marketing at New York University.

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AI allows marketers to make data-driven decisions faster, says NICE CMO Einat Weiss

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Einat Weiss has been the CMO of NICE for the last four years, and she started her career on the tech and product side. So, she has a firm understanding of how the marketing space can utilize an emerging technology like AI. 

Klarna CEO faces backlash for saying AI let marketing team 'half the size it was last year' do more work, saving millions

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Klarna CEO Sebastian Siemiatkowski
Klarna CEO Sebastian Siemiatkowski faced criticism for saying AI has helped the company's marketing team, which is "half the size it was last year," produce more work.

David M. Benett/Getty Images for Klarna

I had nightmares and started drinking heavily because I was so burned out at work. Quitting was the only way out.

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Shelley Paxton, a woman smiling in a cheetah print jacket
Shelley Paxton was the chief marketing officer at Harley Davidson but suffered from severe burnout.

Lena Jackson

Everyone's talking about AI, but marketers shouldn't overlook other emerging tech innovations like 5G and robotics

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Tim Cook with the Apple Vision Pro at an unveiling event
Technology innovation like the Apple Vision Pro are important for marketers to understand and incorporate into their strategies.

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CMO Insider

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Track with a business person running uphill on a looped section of the track

Joey Guidone for BI

The role of chief marketing officer has never been more complex than it is today.

Digital transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting.

How to price sponsored posts as a college athlete and more NIL takeaways from an influencer-marketing presentation

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Bronny James
USC basketball player Bronny James.

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