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CMO Insider

Wed, 05/15/2024 - 13:19

Tech Insider

Track with a business person running uphill on a looped section of the track — Joey Guidone for BI

The role of chief marketing officer has never been more complex than it is today.

Digital transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting.

Advertising, freelance-illustration, cmo-insider, marketing, CMOs, Advertising, social-media

How to price sponsored posts as a college athlete and more NIL takeaways from an influencer-marketing presentation

Fri, 05/10/2024 - 09:47

Tech Insider

USC basketball player Bronny James.
Christian Petersen/Getty Images

Media, BI Prime, NIL, brands, marketing, talent-agency, social-media

Apple pulls iPad ad that it says 'missed the mark'

Thu, 05/09/2024 - 15:14

Tech Insider

Tim Cook about to be crushed by a hydraulic press — Apple has apologized for its ad that showed art supplies getting crushed in a hydraulic press. CEO Tim Cook shared it online before facing withering criticism.
Justin Sullivan/Getty Images; iStock; Rebecca Zisser/BI

Tech, apple, ipad, Advertising, ipad-pro, tim-cook, steve-jobs

Emotion could be a better way to measure brand value

Mon, 05/06/2024 - 17:01

Tech Insider

Equinox ad sweaty arm next to mouth with pomegranate seeds — Equinox's "Want it All" campaign taps into an emotional connection with consumers.
Equinox

Advertising, marketing, cmo, cmo-2023-lp, special-projects, Equinox, emotion

While some companies are cutting the CMO role, Gen Z marketers still strive for the top job

Mon, 04/22/2024 - 10:29

Tech Insider

Side-by-side headshots of Piper Phillips and Lindsey Hyams — Piper Phillips (left) and Lindsey Hyams (right) spoke to BI about the role of marketers in a changing professional landscape.
Courtesy of Piper Phillips and Lindsey Hyams

Advertising, cmo, marketing, gen-z, special-projects, cmo-2023-lp

How America stopped caring about quality and learned to embrace 'customer satisfaction'

Mon, 04/22/2024 - 05:23

Tech Insider

A distraught guy in between survey faces — Nick Little for BI

All I can really say about the appointment at my kid's allergist is that it occurred. We waited weeks to get in, got some tests, received a diagnosis and a treatment plan, had a weird insurance thing that wasted our time. American healthcare took place.

Then I got a survey.