The race to unlock generative AI's benefits in retail marketing

Tech Insider
FILE PHOTO: A Carrefour logo is seen on a Carrefour Hypermarket store in Merignac near Bordeaux, France, September 19, 2019. REUTERS/Regis Duvignau
Carrefour is using GenAI to create product descriptions.

Reuters

Pinterest Hits Record-Breaking Numbers Thanks to Gen Z

Gizmodo

Pinterest reported its highest monthly active users ever on the platform Monday at 482 million in the third quarter.

How TikTokers are making tons of money on Facebook, an often overlooked 'cash cow' for short video

Tech Insider
Facebook Lead Graphic
From left to right: creators Wasil Daoud, Queen Khamyra, and Cassandra Bankson.

Shriya Bhattacharya

Accenture CMO Jill Kramer talks about how generative AI will enhance, not diminish, the power of marketing: video

Tech Insider

Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about how some marketers might feel threatened by the capabilities of generative AI.

The Cost of Doing Business

Tech Insider : Technology
The large enterprise’s guide to keeping transaction expenses in check

China arrested an executive and two former employees at a major US ad agency, claiming they accepted bribes, reports say

Tech Insider
Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019
GroupM is owned by WPP, the world's largest advertising agency.

REUTERS/Toby Melville

Musk adds yet more complexity to X with new paid tiers

Tech Insider
Elon Musk
Elon Musk said that the new X premium tiers would be launching "soon."

Nathan Howard/Getty Images

The marketing failure that's going to kill us all

Tech Insider : Economy
Amid the rising tide of the ocean's waves are floating ephemera of environmental marketing: A large orange billboard that says
Campaigns to help the environment aren't working. We need better messaging.

Arantza Pena Popo/Insider

ServiceNow CMO Michael Park says marketing is "by far the most complex" function he has ever run: video

Tech Insider

Before Michael Park took over the CMO role at ServiceNow, he held leadership roles in sales and product. But he says marketing is "by far and away the most complex function I've ever run."

I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.

Tech Insider
Girl with long black hair and white headphones taking a selfie. She wears a long-sleeve red top and behind her is a lake and some trees.
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Rhegan Coursey

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