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The marketing failure that's going to kill us all

Thu, 10/19/2023 - 06:01

Tech Insider : Economy

Amid the rising tide of the ocean's waves are floating ephemera of environmental marketing: A large orange billboard that says — Campaigns to help the environment aren't working. We need better messaging.
Arantza Pena Popo/Insider

economy, energy, Advertising, Media, Discourse, Science, marketing

ServiceNow CMO Michael Park says marketing is "by far the most complex" function he has ever run: video

Tue, 10/17/2023 - 10:54

Tech Insider

Before Michael Park took over the CMO role at ServiceNow, he held leadership roles in sales and product. But he says marketing is "by far and away the most complex function I've ever run."

Video, Advertising, Video, servicenow, cmo, cmo-insider, cmo-2023-lp

I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.

Sun, 10/15/2023 - 08:41

Tech Insider

Girl with long black hair and white headphones taking a selfie. She wears a long-sleeve red top and behind her is a lake and some trees. — null
Rhegan Coursey

Media, Advertising, Tech Insider, tiktok, as-told-to, Influencers, los-angeles

4 ways advertisers can connect with customers during the holidays

Thu, 10/12/2023 - 11:30

Tech Insider : Technology

4 ways advertisers can connect with customers during the holidays

Advertising, sponsor-post, studios-enterpise, studios-advertising, studios-interactive, amazon-ads-interactive, Technology

CMO Insider's new advisory council includes marketing leaders from Mastercard, Sesame Workshop, Indeed and more

Fri, 10/06/2023 - 15:41

Tech Insider

Panel discussion at Cannes Lions hosted by Insider — CMO Insider launched during Cannes Lions in 2023
Insider

Advertising, Features, CMOs, marketing, Leadership, cmo-insider, cmo-2023-lp

ServiceNow CMO Michael Park on fusing B2B marketing with purpose: Video

Thu, 10/05/2023 - 16:08

Tech Insider

ServiceNow CMO Michael Park believes that companies need to lean into purpose-driven marketing. "You've got to connect not just to the mind, but to the heart," Park told Insider.

Video, Advertising, Video, servicenow, cmo-insider, cmo-2023-lp, marketing

MrBeast called out TikTok for allowing a deepfake version of him hawking $2 iPhones to run wild on the app: 'This is a serious problem'

Tue, 10/03/2023 - 16:10

Tech Insider

A deepfake ad of MrBeast offering iPhone 15 Pro's appeared on TikTok. — A deepfake ad of MrBeast offering 10,000 iPhone 15 Pro's appeared on TikTok.
TikTok/Insider

Media, Advertising, Tech Insider, tiktok, MrBeast, AI, Deepfakes

Netflix Reportedly Plans Another Price Hike When This Strike Business Is Over

Tue, 10/03/2023 - 15:40

Gizmodo

Netflix is one of the main production companies targeted by the ongoing actors’ strike, and that negative attention may be impacting the company’s plans to raise prices. One report suggests that the company is waiting until the spotlight is off its business practices so it can push prices on its cheapest, ad-based…