AI is helping fragrance companies unlock the sensational possibilities of smell

Tech Insider
A perfume bottle
"Fragrance is really a kind of black box," Johan Chaille de Nere, Givaudan's director of digital transformation, told BI.

Julia Dufosse for BI

Smell is perhaps the most powerful human sense. Think about the scent of fresh lavender or an evergreen forest; these might bring you peace or remind you of something unpleasant. Either way, you don't have control over how they affect you.

Whoop's CEO on staying nimble as a company — and why the startup pays employees to sleep more

Tech Insider
Will Ahmen
Whoop's CEO, Will Ahmed, sees the value in maintaining and improving employee physical and mental health.

Courtesy of Whoop; Alyssa Powell/BI

At Delta, equity has become a 'key lever' in its DEI strategy

Tech Insider
Ashley Black, managing director of equity strategies at Delta Air Lines on a blue background with dots
Experiential learning opportunities for employees and company leaders help to center DEI initiatives continuously, says Ashley Black, the managing director of equity strategies at Delta Air Lines.

Photo courtesy of Ashley Black; Alyssa Powell/BI

While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral

Tech Insider
Photo of a woman in a hot pink dress beside a table featuring satin bonnets.
Lauren Nelda Pascal, the owner and founder of Lolo's Bonnets.

Brianna Eisman

These sustainability-tech companies use AI to improve ocean health by keeping plastics out, boosting coral reefs, and monitoring fish farms

Tech Insider
Camera in waterproof box taking photos of fish in ocean

Meatbull/Getty Images

Cybersecurity experts harness AI to safeguard mobile apps against emerging threats

Tech Insider : Technology
Closeup on a woman with laptop and smartphone working on cybersecurity firewall protection.

CentralITAlliance/Getty Images

It might be time to rethink the smartphone — for real this time

Tech Insider
Lenovo shows off its bendy smartphone
Lenovo shows off its bendy smartphone at the Mobile World Congress 2024.

Hugh Langley

Virtual-reality concerts could redefine the live-music experience — but it'll take more time

Tech Insider : Technology
Woman with virtual reality VR goggles smiling and dancing or playing a game

Halfpoint/Getty Images

Find your brand's 'love language' to secure diverse talent, says a chief people officer

Tech Insider
Sharawn Tipton is the chief people and culture officer at LiveRamp on a blue background with dots
Sharawn Tipton, the chief people and culture officer at LiveRamp, says that bolstering your brand ethos can improve talent retention.

Photo courtesy of Sharawn Tipton; Alyssa Powell/BI

New AI and 5G advancements will usher in the era of edge computing on smartphones, autonomous cars, and more

Tech Insider
Brad Smith, Vice Chair and President of Microsoft, speaking at Mobile World Congress 2024
Brad Smith, the vice chair and president of Microsoft, speaking at the Mobile World Congress 2024.

Joan Cros/NurPhoto via Getty Image

Subscribe to edit-series