marketing

• While most retail sales still occur in-store, digital is driving innovation as ecommerce grows.
• Domestic P2P and digital remittance providers will diversify to lure users and monetize solutions.
• Digitization is dominating B2B and disbursement innovation.

Ongoing ecommerce growth is pushing payment providers to make efficient and inexpensive digital payment solutions their top priority despite the ever-changing post-pandemic landscape. 

• Acquirers and processors are competing to enhance their value propositions
• Card and automated clearing house (ACH) payment networks are dueling for volume
• Issuers can lean on customer relationships and tranches of data to respond to innovation

Amid economic uncertainty, payments providers are making meaningful shifts to digitize and innovate as they continue to grow at a projected 8.3% compound annual growth rate worldwide between 2021 and 2026, per Boston Consulting Group. 

• POS infrastructure providers are scrambling to align their offerings
• mPOS providers are trying to balance demands from upmarket sellers and micromerchants
• Payment gateways must double down on omnichannel to woo customers

As the landscape of market leaders shifts, we forecast that the US point-of-sale (POS) terminal installed base will grow from 17.3 million this year to 20.2 million in 2026, largely due to providers upgrading technology. 

Small-business owners have a tall mountain to climb. Not only are they pouring a colossal amount of energy into running a business and weathering market changes, but they also need to know where and how to reach new audiences. In this frenzied digital age, business owners are inundated with choices about platforms, engagement metrics, ad spend, conversion rates, and more. This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.