The hottest party in NYC this week was the premiere of a new YouTube show from the 'Subway Takes' creator

Tech Insider : Business, Economy
Kareem Rahma
Kareem Rahma is the creator and host of "Keep the Meter Running."

Danté Crichlow/BFA.com

MrBeast revealed a new membership program during a private pitch to top advertisers

Tech Insider : Business, Crypto, Style
Jimmy Donaldson, aka MrBeast, speaking at an event.

Emma McIntyre/Getty Images for Prime Video

How a Gen Z power couple's breakup became a trial by internet

Tech Insider : Business, Crypto
Screenshots of Ben Pasternak and Evelyn Ha on social media surrounded by hearts and likes symbols.
The breakup between Evelyn Ha and Ben Pasternak is the subject of an all-out online information war.

Photographs via TikTok; YouTube; BI

MrBeast is wooing big advertisers at an invite-only gathering in NYC. Here's what he's planning.

Tech Insider : Business, Economy, Style
NEW YORK, NEW YORK - APRIL 22: (L-R) Jimmy Donaldson, aka MrBeast and Jeff Housenbold attend the 2026 TIME100 Summit at Jazz at Lincoln Center on April 22, 2026 in New York City. (Photo by Craig Barritt/Getty Images for TIME)
Jimmy Donaldson, aka MrBeast, and Jeff Housenbold are making their pitch to advertisers on May 12.

Craig Barritt/Getty Images for TIME

I quit my job to manage my son's YouTube career. The hardest part: Not being just 'mom.'

Tech Insider : Business, Style
Angie Baker and her son, the gaming streamer CaseOh.
Angie Baker and CaseOh recently celebrated his 10 million subscriber milestone.

Angie Baker

This creator spent $1.4 million on 'clippers' in just over a month to try to get his content in your feed

Tech Insider : Business, Economy
INGLEWOOD, CALIFORNIA - APRIL 09: N3on attends Global Gaming League SZN ZRO Championship Match: Howie Mandel vs. NE-YO at WePlay Studios on April 09, 2026 in Inglewood, California. (Photo by John Sciulli/Getty Images for Global Gaming League)
Streamer N3on used to pay clippers to post bad PR about him to help grow his audience.

John Sciulli/Getty Images for Global Gaming League

MrBeast is plotting a move into 'AI-native entertainment' — and looking to hire

Tech Insider : Business
CULVER CITY, CALIFORNIA - DECEMBER 07: Jimmy Donaldson aka MrBeast attends as Prime Video hosts an advance screening and Q&A with Jimmy Donaldson AKA MrBeast for
Jimmy Donaldson, a.k.a. MrBeast, is best known for high-production spectacles like "Beast Games."

Emma McIntyre/Getty Images for Prime Video

YouTube on mobile makes livestream ads way less annoying, but there's a caveat

Android Central
YouTube now keeps livestreams visible during ads, but mutes the audio — so you won’t miss the action, just everything you’re supposed to hear.

MrBeast reveals his current entertainment obsession in his quest to level up his videos

Tech Insider : Business
NEW YORK, NEW YORK - APRIL 22: Jimmy Donaldson, aka MrBeast speaks during the 2026 TIME100 Summit at Jazz at Lincoln Center on April 22, 2026 in New York City. (Photo by Jemal Countess/Getty Images for TIME)
Jimmy Donaldson was named to Time100's list of influential people.

Jemal Countess/Getty Images for TIME

Ex-MrBeast employee alleges hostile workplace in lawsuit

Tech Insider : Business, Environment
LOS ANGELES, CALIFORNIA - JANUARY 06: MrBeast attends the Los Angeles VIP screening of
YouTuber Jimmy Donaldson's company is facing a lawsuit alleging retaliation; the company has denied the claims.

Phillip Faraone/Getty Images for Prime Video

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