CMOs are facing an existential crisis — but there is still time to secure the future of marketing

Tech Insider
Drawing of team members on arrow for successful business

Getty Images

AI was the talk of Davos. Here's what marketers need to know

Tech Insider
Two men and a woman standing in front of a building with an Accenture logo
(Left to Right): David Droga, CEO, Accenture Song; Jill Kramer, chief marketing & communications officer, Accenture; and Baiju Shah, chief strategy officer, Accenture Song, at Accenture's promenade in Davos.

Accenture

Seeking nominations for the rising stars of brand marketing

Tech Insider
Headshots of Liz Mella, Palak Kapadia, Rogelio Magaña, and Katie Wong on a blue background
From left to right: Liz Mella, Palak Kapadia, Rogelio Magaña, and Katie Wong

Farmer's Fridge; Rohan Manvatkar; Instacart; General Mills; Marianne Ayala/Insider

We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.

Tech Insider
The LinkedIn logo is displayed in the Apple App Store on an iPhone.
LinkedIn hit 1 billion worldwide members last year.

Sheldon Cooper/Getty Images

Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role

Tech Insider
Mike Katz, T-Mobile's president of marketing, strategy, and products, in front of a pink background.
Mike Katz became T-Mobile's president of marketing, strategy, and products last year.

Meron Menghistab for Business Insider

The year of Taylor Swift is ending, but a new era is just beginning - and it could be more powerful than AI

Tech Insider
Image of Taylor Swift during the Eras Tour in a bedazzled bodysuit
Taylor Swift embodies the creator spirit.

Allen J. Schaben/Los Angeles Times via Getty Images

Marketing is an art and a science. Here are 3 ways to amplify creativity in the generative-AI era

Tech Insider
Screengrab of Matthew Lieberman from PwC
Matthew Lieberman, PwC

Insider

What the "Letter to America" backlash could mean for the first major "TikTok election"

Tech Insider : Politics
A shadowed hand holds a phone on which the TikTok musical-note logo is displayed, in front of the United States flag.
TikTok and the US flag.

OLIVIER DOULIERY/AFP via Getty Images

Jill Kramer, CMO of Accenture, says disability inclusion should be baked into creative briefs

Tech Insider

Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about the importance of advancing disability inclusion.

The race to unlock generative AI's benefits in retail marketing

Tech Insider
FILE PHOTO: A Carrefour logo is seen on a Carrefour Hypermarket store in Merignac near Bordeaux, France, September 19, 2019. REUTERS/Regis Duvignau
Carrefour is using GenAI to create product descriptions.

Reuters

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