The internet's love affair with YouTube's biggest star is showing cracks

Tech Insider
The MrBeast Feastables launch at Sydney Opera House
Jimmy Donaldson, known as MrBeast, has recently faced backlash.

Don Arnold/Getty Images

What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.

Tech Insider
A woman in a blue dress in a minimally stocked kitchen
Underconsumption core promotes buying only what you need.

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One of MrBeast's oldest friends quit his operation in a scandal. It could hurt him too.

Tech Insider
MrBeast and Ava Tyson
MrBeast's friend Ava Tyson (right) has been accused of messaging a minor when she was 20.

Kevin Mazur/Getty Images

An Instagram influencer who partied with Leonardo DiCaprio got 8 years in prison for human trafficking: report

Tech Insider
A woman holds a phone
Kat Torres, an Instagram influencer, has been sentenced to eight years in prison.

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Seeking nominations for the most influential TikTok talent managers and agents in 2024

Tech Insider
Jorge Alvarez
TikTok creator Jorge Alvarez.

Courtesy of Alvarez

Parenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about time.

Tech Insider
Mommy vlogger with a toddler on her lap in front of a camera
Parenting influencers in Illinois now have to set aside 15% of their earnings for their kids (stock image.)

Lacheev/Getty Images

How to become an influencer and make money

Tech Insider
Nadya Okamoto
Nadya Okamoto leveraged her following as an influencer on TikTok to launch the period-care brand August.

Sydney Claire

Gen Z's most trusted source for news: online comment sections

Tech Insider
Google studied GenZ's online information consumption habits, and they are wild.

Alexsl, Tovovan/Getty Images, Abanti Chowdhury/BI

11 influencer athletes who are set to dominate the Paris Olympics and your FYP

Tech Insider : Sports
Olympians Ilona Maher, Simone Biles, and Tom Daley.
Olympians Ilona Maher, Simone Biles, and Tom Daley.

Mike Coppola/Staff/Getty Images; Elsa/Staff/Getty Images; Wang He/Stringer/Getty Images

Athlete marketing is booming with the evolution of NIL and creating new career paths

Tech Insider : Sports, Sports
A female basketball player shooting from the three-point line, aiming for the hoop with coins

Pete Ryan for BI

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